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Бизнес-психология сегодня: подходы, тенденции развитии
The content of the monograph "Business psychology in international perspective" (volume 2) is considered it is devoted to theoretical and scientific-practical research in the field of business psychology (business psychology). It is shown that this is a modern interdisciplinary branch in applied psychology, which is characterized by an integrated approach to the analysis and accounting of psychological factors of business in order to increase its efficiency. Business psychology emerged at the junction of organizational, social psychology, labor psychology and personality psychology, as well as economics, sociology and management under the influence of the processes of social and economic development of society. Within the framework of this integrative direction, business is studied as an integral phenomenon combining various components in which psychological factors are revealed: activity, organization, environment of social and professional self-determination of the individual, social institution, etc. This creates an opportunity to develop business psychological methods to improve business efficiency, taking into account the personality characteristics of the business entity, the norms and rules of interaction in the organization, ways of communication with customers, etc. The introduction presents the content