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Marketing tools for evaluating development potential (regions, cities, companies)
The monograph examines new directions and tools for managing the development potential of regions, cities and companies. Knowledge of the use of potential management tools by both regions and companies, operating in a competitive environment and determining competitive positioning has been systematized. The task is to teach how to use the basic tools of marketing potential man-agement in solving practical problems of business management. A new system of views on marketing assessments of potential management is presented, real examples of business practices and results of marketing behavior are cited. The monograph contains sets of workshops and cases to familiarize with the professional situations of the business.
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Shaposhnikov S., Asia and Africa today 2025
Digital transformation of small and medium enterprises (SMEs) in India is critical to enhancing competitiveness and improving economic performance. It also helps address unemployment and regional inequality. However, SMEs face financial constraints, a digital skills shortage, resistance to change, and cybersecurity challenges. The authors analyze the impact of government initiatives such as Digital India, CGTMSE, ...
Added: August 14, 2026
Bessonova E., Мякишева С. М., Новиков С. В., Вопросы экономики 2026 № 8 С. 95–124
This paper examines total factor productivity (TFP) dynamics among Russian enterprises from 2018 to 2024, using translogarithmic production function estimates for 290 industries. To address endogeneity and functional dependence issues, we employ the Ackerberg—Caves—Frazer methodology with a control function approach. Our findings reveal distinct sectoral patterns. In mining, both simple average and value-added-weighted TFP rose ...
Added: August 13, 2026
BRICS Journal of Economics 2026 Vol. 7 No. 2 P. 185–209
This study provides an empirical analysis of the relationship between trade and the environment in Singapore. It offers valuable insights into reconciling economic growth and environmental sustainability in this globally significant trade center and contributes significantly to policy formulation for trade-oriented economies. The paper examines empirical trends in trade openness, foreign direct investment (FDI), economic ...
Added: August 13, 2026
Gokhberg L., Kutsenko E., Lebedeva S. et al., М.: ИСИЭЗ ВШЭ, 2025.
This publication prepared by the Russian Cluster Observatory of the National Research University Higher School of Economics Institute for Statistical Studies and Economics of Knowledge is a followup of the 2021 publication dedicated to the statistical measurement of the creative economy of Moscow.
It provides the basic economic indicators of Moscow’s creative industries, assessment of the ...
Added: August 13, 2026
Evgeniia K., Cardoni A., Makeeva E. Y. et al., Business Strategy and the Environment 2026 P. 1–17
This study investigates the relevance of sustainable governance (SG) and its impactful elements in the context of the Russian market, a unique case of an isolated economy, using market value as a proxy for concept relevance. Adopting stakeholder and institutional approaches, this study uses panel data from 152 firms listed on the Moscow Exchange from ...
Added: August 12, 2026
Saraev V., Medovnikov D., Розмирович С. Д. et al., М.: Иннопрактика, 2020.
This report presents a brief summary of the results of a study devoted to the analysis of innovation practices in large Russian companies, their comparison with the most successful international experience, and the identification of opportunities to improve the effectiveness of innovation development tools. ...
Added: August 11, 2026
Rozhkova K., Roshchin S., Roshchina Y., Вопросы экономики 2026 № 8 С. 29–54
Стремительное развитие генеративного искусственного интеллекта (генИИ) усилило дискуссии о том, как новые технологии трансформируют рынок труда, особенно позиции и задачи, которые еще недавно мог выполнять только человек. Эксперименты показывают, что генеративный ИИ может обеспечить значительный прирост производительности, особенно менее квалифицированных сотрудников, что может приводить к возникновению индивидуальной зарплатной отдачи на рынке труда. Впервые для России ...
Added: August 11, 2026
Puchkov E., Knyaginina N., М.: Национальный исследовательский университет "Высшая школа экономики", 2026.
The report examines the ecosystem supporting the development of social entrepreneurship in Europe. It considers the historical evolution of the sector, the approaches adopted by the European Union and individual countries to defining and recognising social enterprises, and the differences between European and Russian models. Particular attention is paid to the role of social enterprises ...
Added: August 11, 2026
Междуреченск: Кузбасский государственный технический университет им. Т.Ф. Горбачева, 2026.
В сборнике представлены материалы докладов по направлениям Международной научно-практической конференции «Современные тенденции и инновации в науке и производстве»: 1. Технологии и инновации в горной промышленности; 2. Экономика, управление, финансы; 3. Информационные системы и технологии; 4. Юный исследователь. Целью этой конференции является обмен передовым опытом, повышения квалификации их участников и, вместе с тем, это способ установления и укрепления научного сотрудничества среди ...
Added: August 11, 2026
Fedyunina A., Drapkin I. M., Simachev Y. V., Area Development and Policy 2026
Trade sanctions generate asymmetric shocks in developing economies, reshaping their integration into global value chains (GVCs). Using a gravity framework covering 68 developing countries over the period 2000–2021, this paper examines how sanctions affect forward and backward GVC linkages. We find that sanctions significantly reduce both dimensions of GVC participation: backward linkages suffer deeper and ...
Added: August 10, 2026
Bereznoy A., Мировая экономика и международные отношения 2026 Т. 70 № 8 С. 16–26
Facing the growing uncertainty of the current global business environment leading multinationals are increasingly turning to strategic foresight (SF) which becomes the integral component of their corporate strategic management systems. The distinctive feature of SF is related to the recognition of multiple futures and the abilities of major market players to influence the occurrence of ...
Added: August 10, 2026
Potanin B., Statistics and Computing 2026 Vol. 36 Article 200
We propose double machine learning (DML) estimators for a partially linear model (PLM) with endogenous treatments and multivariate sample selection. We prove asymptotic normality of the estimators under mild regularity conditions and study finite sample properties on simulated data. The results demonstrate the importance of addressing sample selection in PLMs and the usefulness of the ...
Added: August 8, 2026
Papushina I. O., Shenkman E., Социологические исследования 2026 № 7 С. 31–43
The external shocks of 2022 have altered the operating environment for Russian
companies and the demand for skilled workers. This study examines how demand has responded for
different categories of professionals in the fashion industry, where the departure of international brands
has simultaneously increased uncertainty and opened up market niches for Russian manufacturers.
The empirical basis of the research ...
Added: August 7, 2026
Gaete Sepulveda M. A., Dymarskaya O. Y., Chesnokov-Posadsky I. et al., М.: Грифон, 2026.
Recognizing the transformative potential of social entrepreneurship, the Reputation Management in Education Laboratory (RepLab) at the Higher School of Economics in St. Petersburg and the ACT Lab at the Azman Hashim International Business School (AHIBS) at the University of Technology Malaysia (UTM) established the Satellite Lab for Social Entrepreneurship in 2023. This joint initiative aimed ...
Added: August 5, 2026
Gaete Sepulveda M. A., Rozhdestvenskaia N., Кулькова В. Ю. et al., М.: Грифон, 2026.
This workbook is a practical guide for those who are ready to turn their desire to take action into a sustainable social entrepreneurship business model. The social entrepreneurship roadmap is structured around the steps “I’m changing the world” — “I’m developing a comprehensive approach,” guiding you from identifying problems and analyzing stakeholders, through formulating goals ...
Added: August 5, 2026
Пермь: Пермский государственный национальный исследовательский университет, 2025.
The monograph is dedicated to the 70th anniversary of the founding of the Department of Socio Economic Geography at Perm State National Research University. The collective monograph covers a wide range of issues related to the geographical study of the territorial organization of society, which were laid down in the numerous works of M. D. Sharygin and have ...
Added: August 3, 2026
Фаузер В. В., Smirnov A., Фаузер Г. Н., Север и рынок: формирование экономического порядка 2023 № 1 С. 64–79
Over the past decades, the population of the North of Russia has decreased by more than a quarter. The leading cause is migration outflow, with natural population movement also contributing to the overall population decline. Comparing the data of the last two censuses will make it possible to understand the full depth of the transformational ...
Added: March 18, 2026
Gaman-Golutvina O. V., В кн.: Регионы в политике, политика в регионах.: М., Пермь: ФГБОУ ВО «ПГНИУ», 2023. Гл. 2 С. 49–83.
The RAPN-2023 Yearbook focuses on the analysis of modern political problems in the regional dimension, considered in a wide range: from the global historical and civilizational context of regional political transformations to the study of foreign experience in crisis management and domestic regional management practices. For political scientists and anyone interested in the problems of ...
Added: February 27, 2026
Жихаревич Б. С., Limonov L. E., В кн.: Стратегическое планирование развития регионов и городов : учебник для вузов.: М.: Юрайт, 2025. Гл. 1 С. 9–32.
В главе 1 рассматриваются основные понятия, история становления стратегического планирования развития территорий, особенности организации процесса стратегического планирования, международный опыт.
Материал этой главы полезен тем, кто хочет получить общее теоретическое представление о предмете, тем, кто намечает для себя карьеру в органах власти и столкнется с задачами организации стратегического планирования, и тем, кто думает о научных исследованиях, связанных с ...
Added: December 18, 2025
Sharko E., Tunkevichus E., В кн.: Восьмая международная конференция «Управление бизнесом в цифровой экономике»: сборник статей конференции, Санкт-Петербург.: СПб.: ИПЦ СПбГУПТД, 2025.
The purpose of the study is to determine the impact of personalized AI marketing tools on consumer satisfaction in the e-grocery markets of the BRICS countries (Russia, India and Brazil). The study has been conducted as: an online survey of consumers of e-grocery retailers in Russia, India and Brazil over two time periods (2021-2022, 3840 ...
Added: December 11, 2025
Cyril Ilnicki, Raj A., del Rio M. D. et al., Mexico: Universidad panamericana, 2024.
The study, developed by an international consortium, presents the inaugural ranking of human potential in BRICS+ cities, based on UNESCO methodology. The ranking analyzes 100 development-leading cities from 32 BRICS+ countries according to their capacity to develop and realize human potential. The methodology evaluates two interrelated perspectives: the quality of population potential development and the ...
Added: November 26, 2025
Zavertiaeva M. A., Kirpishchikov D., Kireecheva A. et al., The Journal of the New Economic Association 2026 No. 1(70) P. 302–326
This study examines how directors associated with Russian banks with revoked licenses affect the performance of non-financial firms. Since 2013, the Central Bank of Russia has pursued improvements in the financial sector. It is also implementing a "blacklist" of individuals with unsatisfactory business reputations. Focusing on directors of banks with revoked licenses, we examine whether ...
Added: November 7, 2025
Дементьева К. В., Вестник Новосибирского государственного университета. Серия: История, филология 2021 Т. 20 № 6 С. 131–144
The article examines the specifics of the development of Telegram-channels in Russian regions as a whole, which is possible since in small towns they evolve in approximately the same way. However, the main focus of the study is the Republic of Mordovia. The outcomes include the presentation of specificity and characteristics of Telegram-channels, the definition ...
Added: October 31, 2025