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Marketing tools for evaluating development potential (regions, cities, companies)
The monograph examines new directions and tools for managing the development potential of regions, cities and companies. Knowledge of the use of potential management tools by both regions and companies, operating in a competitive environment and determining competitive positioning has been systematized. The task is to teach how to use the basic tools of marketing potential man-agement in solving practical problems of business management. A new system of views on marketing assessments of potential management is presented, real examples of business practices and results of marketing behavior are cited. The monograph contains sets of workshops and cases to familiarize with the professional situations of the business.
М.: Московский Политех, 2026.
Основной целью конференции является освещение проблем, связанных с внедрением технологий искусственного интеллекта в управление городским хозяйством города Москвы. Участниками были представлены инновационные решения для оптимизации использования ресурсов и городской инфраструктуры. Особое внимание было уделено решению задач прогнозирования и аналитического моделирования для повышения эффективности работы городских систем.
Тезисы докладов содержат разностороннее исследование теоретических и практических вопросов развития ...
Added: September 16, 2026
Abdullaev A., Sivaev S., Regional Research of Russia 2026 Vol. 16 No. 3 P. 518–530
The article examines the specific features of implementing regional programs of targeted social support for housing and communal services payments in Russia. The aim of the study is to identify differences between the federal subjects in key parameters of the program, targeting and coverage of households with housing subsidies, as well as in the results of ...
Added: September 16, 2026
Gokhberg L., Abdrakhmanova G., Kutsenko E. et al., Вопросы статистики 2026 Т. 33 № 4 С. 5–20
This article examines the methodological and practical issues associated with the transition to the new edition of the All-Russian Classifier of Economic Activities (OKVED) – OKVED3. The relevance of the study stems from the need to reflect contemporary structural changes in the economy, related to the transformation of the existing economic activities and emergence of ...
Added: September 15, 2026
Makarov I. A., Россия в глобальной политике 2026 Т. 24 № 4 (140) С. 164–182
Три с половиной года остаётся до 2030-го – окончания срока реализации Целей устойчивого развития (ЦУР) – главной международной инициативы, устанавливающей долгосрочные ориентиры для будущего человечества. Уже очевидно, что она провалилась: преодоление бедности, решение экологических проблем и построение инклюзивного и справедливого общества остались красивой мечтой. Кто-то может воспринимать ЦУР как памятник человеческой наивности. Но надо понимать, что эта ...
Added: September 14, 2026
Fedorova E., Ledyaeva S., Stepanov V., International Review of Economics and Finance 2026
This study investigates the influence of low-quality information, specifically fake news, on short
term stock returns, contributing to the discourse on signal theory and behavioral economics.
Employing a machine learning approach, the authors developed a robust fake news dataset from
publicly available sources. Sentiment analysis was conducted using a FinBERT model fine-tuned
for stock market contexts, alongside extensive dataset ...
Added: September 12, 2026
Карпова Д. А., Sizova I., Gordin V. E., Креативные индустрии 2026 Т. 2 № 2 С. 10–31
This article examines the musealisation of industrial heritage and its role in regional and corporate branding. The relevance of this study stems from deindustrialisation processes, the growth of industrial tourism, and the need to preserve historical memory, which is particularly important in the context of Russian realities—the lack of a legal definition of the concept ...
Added: September 9, 2026
Veselova L. S., Морозова В. С., Дарчиева А. А., Управленец 2026 Vol. 17 No. 4 P. 66–78
На фоне развивающихся торгово-экономических отношений между Россией и Китаем российские десерт- ные бренды получают новые возможности для выхода на китайский рынок. Однако их присутствие ограничено преи- мущественно приграничными регионами, а продвижение сдерживается недостаточной адаптацией к социокультурным особенностям китайских потребителей. Статья посвящена разработке практических рекомендаций по формированию стратегии адаптации российских десертных брендов к специфике китайского рынка. ...
Added: September 9, 2026
Kilinc-Ata N., Warong M. M., SN Business & Economics 2026 Vol. 6 Article 326(2026)
Green transitions are widely expected to attract cleaner capital and accelerate decarbonization; however, emerging-economy evidence increasingly challenges this assumption. This study examines the dynamic relationship between energy transition indicators and capital inflows in BRICS+ economies over the period 1996–2022, explicitly testing the “Green Haven” hypothesis under conditions of global uncertainty. Unlike much of the existing ...
Added: September 9, 2026
Warong M. M., International Journal of Diplomacy and Economy 2026
This study conducted in Indonesia between 2000 and 2023, demonstrates a complex, non-linear interplay between the economic environment and the emergence of clean energy start-ups. Using Autoregressive Distributed Lag and Markov Switching models, the research shows that start-up formation coincides with periods of lower GDP growth, suggesting that innovation is often spurred by necessity. Two ...
Added: September 9, 2026
Фаузер В. В., Smirnov A., Фаузер Г. Н., Север и рынок: формирование экономического порядка 2023 № 1 С. 64–79
Over the past decades, the population of the North of Russia has decreased by more than a quarter. The leading cause is migration outflow, with natural population movement also contributing to the overall population decline. Comparing the data of the last two censuses will make it possible to understand the full depth of the transformational ...
Added: March 18, 2026
Gaman-Golutvina O. V., В кн.: Регионы в политике, политика в регионах.: М., Пермь: ФГБОУ ВО «ПГНИУ», 2023. Гл. 2 С. 49–83.
The RAPN-2023 Yearbook focuses on the analysis of modern political problems in the regional dimension, considered in a wide range: from the global historical and civilizational context of regional political transformations to the study of foreign experience in crisis management and domestic regional management practices. For political scientists and anyone interested in the problems of ...
Added: February 27, 2026
Жихаревич Б. С., Limonov L. E., В кн.: Стратегическое планирование развития регионов и городов : учебник для вузов.: М.: Юрайт, 2025. Гл. 1 С. 9–32.
В главе 1 рассматриваются основные понятия, история становления стратегического планирования развития территорий, особенности организации процесса стратегического планирования, международный опыт.
Материал этой главы полезен тем, кто хочет получить общее теоретическое представление о предмете, тем, кто намечает для себя карьеру в органах власти и столкнется с задачами организации стратегического планирования, и тем, кто думает о научных исследованиях, связанных с ...
Added: December 18, 2025
Sharko E., Tunkevichus E., В кн.: Восьмая международная конференция «Управление бизнесом в цифровой экономике»: сборник статей конференции, Санкт-Петербург.: СПб.: ИПЦ СПбГУПТД, 2025.
The purpose of the study is to determine the impact of personalized AI marketing tools on consumer satisfaction in the e-grocery markets of the BRICS countries (Russia, India and Brazil). The study has been conducted as: an online survey of consumers of e-grocery retailers in Russia, India and Brazil over two time periods (2021-2022, 3840 ...
Added: December 11, 2025
Cyril Ilnicki, Raj A., del Rio M. D. et al., Mexico: Universidad panamericana, 2024.
The study, developed by an international consortium, presents the inaugural ranking of human potential in BRICS+ cities, based on UNESCO methodology. The ranking analyzes 100 development-leading cities from 32 BRICS+ countries according to their capacity to develop and realize human potential. The methodology evaluates two interrelated perspectives: the quality of population potential development and the ...
Added: November 26, 2025
Zavertiaeva M. A., Kirpishchikov D., Kireecheva A. et al., The Journal of the New Economic Association 2026 No. 1(70) P. 302–326
This study examines how directors associated with Russian banks with revoked licenses affect the performance of non-financial firms. Since 2013, the Central Bank of Russia has pursued improvements in the financial sector. It is also implementing a "blacklist" of individuals with unsatisfactory business reputations. Focusing on directors of banks with revoked licenses, we examine whether ...
Added: November 7, 2025
Dementyeva K., Вестник Новосибирского государственного университета. Серия: История, филология 2021 Т. 20 № 6 С. 131–144
The article examines the specifics of the development of Telegram-channels in Russian regions as a whole, which is possible since in small towns they evolve in approximately the same way. However, the main focus of the study is the Republic of Mordovia. The outcomes include the presentation of specificity and characteristics of Telegram-channels, the definition ...
Added: October 31, 2025
Dementyeva K., Вестник Новосибирского государственного университета. Серия: История, филология 2023 Т. 22 № 6 С. 103–115
The article discusses trends in the development of the regional blogosphere. The outcomes of the study include a determination of the main stages in the growth of regional blogs, an indication of their type-forming features, a description of the most popular topics, and a ranking of bloggers into three levels of popularity. Majority of the ...
Added: October 21, 2025
Galimov D., Gnidchenko A., Salnikov V., Regional Research of Russia 2025 Vol. 15 No. 1 P. 25–40
The study assesses the average weighted distances between Russian regions using various metrics: the shortest distances on the sphere and distances along railways and roads. Such summary estimates are necessary for researchers of interregional processes, e.g., migration and freight transport, but are not publicly available. This article fills this gap. The methods for assessing distances ...
Added: September 19, 2025
Vapnyarskaya O., Rivchun T., Платонова Н. А. et al., Креативные индустрии 2025 № 1 (1) / 2025 С. 37–52
This article presents the results of a survey conducted at the regional level, in order to form an integral assessment of the development of creative industries of a given region. The authors also compared the survey findings with ratings of a similar direction. The increasing interest of regional administrations in the development of regional creative ...
Added: September 12, 2025
Aladyshkina A. S., Leonova L., Ушакова Е. А., Псковский регионологический журнал 2025 Т. 21 № 2 С. 35–51
В статье представлен анализ дифференциации регионов в контексте устойчивого развития. В качестве объекта исследования использовались субъекты Российской Федерации. На основе данных официальной статистики составлен авторский перечень показателей, отражающих экономическое, социальное и экологическое развитие региона с учетом оценки эффективности управления. Для выявления дифференциации территорий по выбранным характеристикам был выбран кластерный анализ с использованием метода главных компонент. ...
Added: September 4, 2025
Khodachek A. M., Ходачек Г. М., Финансы и бизнес (Российская Федерация) 2025 Т. 21 № 1 С. 121–132
Comprehensive regional infrastructure development plans are an important element of improving the quality of territories. The issues of urban development, improvement of the quality of the urban environment are considered. It is concluded that the new “Spatial Development Strategy” should be based on the “National Spatial Data System”. At the same time, it is necessary ...
Added: July 30, 2025
Nikitin B., Zakharova M., Alexander Pilyasov et al., Letters in Spatial and Resource Sciences 2023 Vol. 16 Article 16
An analysis of the geography of the spread of the COVID-19 pandemic has already been the subject of numerous studies. Most of these works are characterised by the use of methods of clustering municipalities by a basic indicator (hot-spot analysis, spatial autocorrelation tests) and spatial econometric models. This indicates a significant role of the spatial ...
Added: June 22, 2025
Karachurina L. B., Mkrtchyan N. V., Regional Research of Russia 2024 Vol. 14 No. S1 P. S55–S66
Migration between large cities and their suburbs was considered from the perspective of two conceptual
approaches: models of urban development and agglomeration development, and the life course concept.
The research objectives were, firstly, to analyze the migration flow of the population between large cities
and suburbs, and secondly, to identify its age characteristics and assess the applicability of ...
Added: February 17, 2025
Kotomina O., Ars Administrandi 2024 Т. 16 № 4 С. 736–752
Introduction: sustainable development is becoming a priority of state regional policy. Universities are significant actors in the socio-economic system of the region, but to date they are not sufficiently involved in solving the problems of the region’s sustainable development. The regions lack methodological approaches to managing higher education for sustainable regional development. Objectives: to develop a ...
Added: February 1, 2025