Конструирование образа Перми в комментариях социальных медиа

Культура и технологии. 2021. Т. 6. № 1. С. 26–32.

Matkin N.

There were a lot of changes during 2019 and 2020 in Perm such as transport reform, zoo construction, change of governor and mayor. All changes reflect on the image of the city, which is constructing in the residents’ mind. From one hand the image of the city is formed by media, on the other hand it depends on own experience of reality perception. Media creates a forum for discussion in social network and people show the pure opinion about topic. The collection of different opinions in comments represents the public consciousness. The purpose of the study is to determine the content and structure of the image of Perm in the public consciousness. The material of the study was the comments of subscribers of the largest urban communities of Perm in different directions. The comments were collected by keywords about the city, power and local social changes. All comments were preprocessed by special app written in Python. The most frequent n-gramms were extracted with AntConc. The methods of semantic cognitive analysis and corpus linguistics were applied to reconstruct the image of Perm. The article presents the results of the analysis of the representation of the public image of the different sides of Perm in urban communities.

Keywords: социальные медиа, корпусная лингвистика, образ города, corpus linguistics, social media, the image of the city, online-комментарии, comments