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Investigating relationship with partners on the Russian e-commerce market
P. 113–122.
Exploring the relationship with partners is one of the fruitful topics for academic researchers. Although most of our knowledge in this field is based on researches conducted in offline sphere, doing research in online may provide the great source of new data and contribute to reassessment of established models and marketing practices. The Internet audience in Russia is 66.5 million and the Russian market has the largest online audience in Europe. However there is little research concerning relationship with partners on the Russian e-commerce market. That’s why the main objective of this paper is to investigate companies’ interactions with partners on the Russian e-commerce market. To identify main partners on the e-commerce market and forms of interactions between company and its partners, 30 in-depth interviews with representatives of Russian internet businesses were conducted
In book
St. Petersburg: St. Petersburg State University Graduate School of Management, 2016.
Zhuravlev A., Shuranova A., Vasenyova E. et al., M.: SKOLKOVO Moscow School of Management, 2024.
Emerging markets have driven global economic growth over the past two decades. This report bridges academic studies and business briefs, assessing the development status of emerging markets and providing tools for evaluating their growth. The report includes the Emerging Markets Decoded (EMD) Index by the Moscow School of Management SKOLKOVO, covering 114 countries and categorizing ...
Added: June 27, 2024
Agyei S. K., Umar Z., Bossman A. et al., Emerging Markets Review 2023 Vol. 56 Article 101049
We examine the static and time-varying spillovers between global commodity sectors, economic news sentiment, and sub-Saharan African (SSA) equities. In a time-varying parameter vector autoregressions spillover connectedness approach, we find that: (i) there are significant spillovers between SSA equities, economic news sentiment, and global commodity sectors; (ii) the connectedness evolves across different times and is ...
Added: August 31, 2023
Oxford: Oxford University Press, 2019.
Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and ...
Added: March 28, 2023
M.: St. Petersburg State University Graduate School of Management, 2022.
Added: October 8, 2022
Karminsky A. M., Grishunin S., , in: Risk Assessment and Financial Regulation in Emerging Markets' Banking: Trends and Prospects.: Springer, 2021. P. 67–92.
Ratings in emerging markets can serve as part of the early warning systems to reflect the weak signals of potential risks to the entity from the environment. Emerging markets have specific features that rating agencies usually consider in judgments of their credit ratings. They are underpinned by the higher volatility, exposure to sovereign issues, weaknesses ...
Added: October 5, 2021
Arkhipov A. V., Arkhipova N., Karminsky A. M., , in: Risk Assessment and Financial Regulation in Emerging Markets' Banking: Trends and Prospects.: Springer, 2021. P. 3–31.
Added: June 12, 2021
Aray Y., Knatko D., Ray S., St. Petersburg: Graduate School of Management, St. Petersburg University, 2020.
The case discusses the marketing dilemma faced by the Russian social enterprise, Snegi. Snegi promotes traditional Russian boots called Valenki-s, now produced with new age design and in a socially responsible way. The brand has received good response since its inception in 2015. While some customers like the product for its resemblance to Valenki and ...
Added: January 29, 2021
/ Series "Russian Journal of Money and Finance". 2019. No. 3.
We study a small open economy New Keynesian model calibrated to the Russian economy with a banking system that trades secured and unsecured debt. Firms endogenously default on their unsecured debt obligations over the business cycle. We examine the effectiveness of four alternative countercyclical policies that respond to the growth in unsecured credit in the ...
Added: October 29, 2019
Rebiazina V. A., Смирнова М. М., , in: 2018 Global Marketing Conference at Tokyo Proceedings.: Yonsei University, 2018. P. 951–959.
Specifics of emerging markets raise some questions on the applicability of well-established marketing concepts and scales, widely used in the developed markets, in the context of emerging markets. Over the past twenty years emerging markets have remained one of the main focus of marketing research. The interest of the researchers to the emerging markets is ...
Added: October 2, 2019
Gulakova O., Rebiazina V. A., Смирнова М. М., Russian Management Journal 2019 Vol. 17 No. 1 P. 71–96
While the field of customer orientation (CO) has been studied extensively since the 1990s,
there have hardly been any attempts to revisit the concept for the specifics of B2B markets,
especially in the context of emerging economies. This paper explores the peculiarities of B2B
firms’ CO on the example of Russia. The empirical survey of 272 Russian B2B ...
Added: August 27, 2019
Ljubica J., Cambridge: Cambridge University Press, 2021.
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood ...
Added: March 28, 2019
Case. Uraltrubmash' unique selling proposition: Increasing competitiveness in the Russian b2b market
Rebiazina V. A., / Series CASE - Reference no. 514-082-1 "Management". 2014. No. 514-082-1.
The case is focused on the main changes in marketing strategy of the 'Uraltrubmash' company which happened due to the implementation of new production technology in 2006. JSC 'Uraltrubmash' is a tube rolling plant, operating in the Russian market since 1994. Modernization of the plant and changes in production technologies allowed the company to offer ...
Added: March 6, 2017
Rebiazina V. A., / Series TEACHING NOTE - Reference no. 514-082-8 "Management". 2014. No. 514-082-8.
Added: March 6, 2017
Kazakov S. P., Worldwide Hospitality and Tourism Themes 2016 Vol. 8 No. 3 P. 296–309
Purpose
The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting.
Design/methodology/approach
The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in ...
Added: September 20, 2016
Rodionov I. I., Mikhalchuk V. B., Современная конкуренция 2015 Т. 6 № 54 С. 38–52
M&A decisions are vital for long-term development of emerging market companies. Existing research pays little attention to studying structure of synergy and valuation of synergy in M&A deals, initiated by private companies.
Therefore, there are no inclusive methods exist to analyze different components of financial and operating synergy. This article aims to systematize existing literature about ...
Added: March 27, 2016
Jardon C., Molodchik M., / NRU HSE. Series WP BRP "International Relations". 2015. No. WP BRP 22/IR/2015.
The paper explores the relationship between different types of intangible resources and phases of the internationalization in the context of emerging economies. The Uppsala model is applied to build internationalization index considering export, import and investment activities. The database of more than 2000 Russian companies is used to test the hypotheses put forward. The findings ...
Added: November 13, 2015
Rozhkov A., Smirnova M., Rebiazina V. A., , in: Emerging Markets and the Future of the BRIC Nations.: Massachusetts: Edward Elgar Publishing, 2015. Ch. 10 P. 170–191.
Customer orientation (CO) is a basic marketing concept that has been discussed within the marketing discourse since the 1950s. It suggests that a company should identify and satisfy customers’ needs to maximize customer equity, thus extending business objectives from profit generation to non-financial goals. It can be described as a strategic orientation with focus on ...
Added: October 15, 2015
Vera A. Rebiazina, Olga A. Tretyak, / NRU Higher School of Economics. Series MAN "Management". 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is ...
Added: October 6, 2014
Stepanova A. N., Rabotinskiy, I., Journal of Corporate Finance Research 2014 Vol. 2 No. 30 P. 90–102
We suppose that the agency conflicts between shareholders and bondholders may affect the level of risk of company's debt instruments, therefore, increasing the cost of debt of the firm. A number of corporate governance mechanisms are developed to alleviate the conflicts. This paper surveys research on the relationship between corporate governance and the cost of ...
Added: September 10, 2014
Kotelnikova Z., / NRU Higher School of Economics. Series SOC "Sociology". 2014.
The majority of Russians believe that counterfeit alcohol may cause death. Nevertheless, alcohol is a common target of counterfeiting in contemporary Russia as are branded clothes, accessories and audio products. This paper aims to reveal whether counterfeit alcohol consumers are distinctive in terms of structure and culture. It investigates the prevalence and structure of counterfeit ...
Added: August 8, 2014
Дехтярук Ю., Карышев И., Кораблева М. et al., Форсайт 2014 Т. 8 № 2 С. 30–45
The shipbuilding sector’s multiple contributions to the social and economic development, as well as to science and technology, of major maritime countries mean that the sector attracts strong interest of entrepreneurs, researchers, and government agencies. Meanwhile the diverse forms of inter-industrial interaction, and specific aspects associated with building high-technology vessels require significant investments. Hence that is a significant challenge in a context ...
Added: July 2, 2014
Ponomarenko A., Derugina E., Krupkina A., / Series DP "BOFIT Discussion Papers". 2014. No. 11/2014.
In the spirit of Borio et al. (2014) we present a model that incorporates information con-tained in diverse variables when estimating sustainable output growth. For this purpose, we specify a state-space model representing a multivariate HP-filter that links cyclical fluctua-tion of GDP with several indicators of macroeconomic imbalance. We obtain the parame-terization of the model ...
Added: April 12, 2014