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E-commerce Market in Russia: Investigating Barriers and Drivers from the Consumer Perspective
P. 63–65.
This paper investigates limiting and driving factors influencing e-commerce market development in Russia from the consumer perspective. The paper gives a theoretical framework for analysis factors affecting e-commerce development. It also provides an overview of the current Russian e-commerce market development. To identify limiting and driving factors of the internet retailing market development in Russia from the consumer perspective, a quantitative survey was applied. The total sample of 884 respondents was composed of consumers who are experienced in buying goods or services via internet. The findings reveal factors that drive and impede consumer participation in the e-commerce market in Russia. Among the most noticeable factors are security risks and privacy concerns, and trustworthiness and transparency of e-commerce market players.
In book
Saint Petersburg State University, 2017.
Шарко О. В., Шарко Е.Р., Маркетинг в России и за рубежом 2026 Т. 2 № 172 С. 71–79
The paper analyses scholarly understanding of consumer behaviour in e-commerce by synthesizing recent advances in digital marketing, the dynamics of online retail platforms, and empirical models of customer interaction. The research outcomes include a detailed comprehension of the mechanisms underlying customer loyalty, empirical data on the multidimensional factors influencing platform preferences, and methodological innovations applicable ...
Added: August 26, 2026
Karpova N. S., Союзное государство 2026 № 6(232) С. 87–89
The article examines the peculiarities of the formation of Belarusian enterprises, the factors of their competitiveness, high export potential, and the culture of marketing work. The author raises the question of ways to strengthen integration processes within the Union State by understanding the competitive advantages of its participants, creating conditions for the growth of mutual ...
Added: July 14, 2026
Velikaya E. V., Baranova T., Джахангирова В. С. et al., M.: Национальный книжный центр, 2026.
Учебное пособие предназначено для обучения академическим навыкам чтения, говорения и письма на основе статей из научно-популярных журналов по различным профилям: образование, программирование, лексика гейм-дизайна, продуктовые исследования, создание цифровых продуктов для различных сфер жизни, UX-исследования и юзабилити-тестирование, маркетинг игр и цифровых продуктов. Упражнения, разработанные для каждого урока, ориентированы на развитие профессионального вокабуляра, написание обобщений (summary) и ...
Added: July 3, 2026
Ivashkovskaya I., Grishunin S., Makeeva E. Y. et al., International Journal of Financial Studies 2026 Vol. 14 No. 5 Article 120
Inclusive growth has increasingly emerged as a central framework for understanding how firms can align economic performance with social inclusion and environmental responsibility, particularly in emerging markets characterized by institutional volatility. In the context of geopolitical shocks and economic sanctions, such as those faced by Russia during 2022–2023, the normative meaning of inclusive growth is ...
Added: May 6, 2026
Гвоздин М. М., Rodkin P. E., Знак: проблемное поле медиаобразования 2026 № 1(59) С. 27–38
The article is devoted to identifying the specifics of the business models of music companies in South Korea, their work with artists, as well as the restrictions imposed by the industry on idols. An idol is a professional artist who has undergone systematic training in an entertainment agency and performs the function of a comprehensive ...
Added: April 23, 2026
Miske O., Abatayo A. L., Daley M. et al., Nature 2026 Vol. 652 P. 126–134
Published claims should be reproducible, yielding the same result when applying the same analysis to the same data. ...
Added: January 19, 2026
Leonidov A., Ponomarenko A. A., Radionov S. et al., Journal of Asian Economics 2025 Vol. 101 Article 102077
The paper outlines the concept of a parsimonious international settlement system for emerging market economies that does not necessitate the transformation of existing national financial systems. Simulation analysis showed that the system has the potential to accommodate up to two-thirds of international payment flows between 34 countries. Notably, market forces related to exchange rate fluctuations ...
Added: November 14, 2025
Tretyak O., Российский журнал менеджмента 2025 Т. 23 № 2 С. 153–167
Purpose: to substantiate the necessity of developing a new conceptual framework for marketing (paradigm shift) in the context of structural changes in the external environment, and to outline the contours of the emerging paradigm. Methodology: this paper is based on the author’s extensive experience teaching and researching the field of adapting marketing concepts to environmental changes ...
Added: October 29, 2025
Khisyamov R., Апсалямова А. В., Бондарева М. А., Образование. Наука. Научные кадры 2025 № 2 С. 210–216
Marketing and advertising play a central role in the pharmaceutical industry, highlighting important aspects of packaging and disseminating information about medications, diseases and medical products to both professionals and consumers. At the same time, these activities face stringent regulatory requirements and ethical issues due to their significant impact on human health and safety. There is ...
Added: September 2, 2025
Kuzminov Y., Kruchinskaia E., Koshel A. et al., Вопросы экономики 2025 № 7 С. 5–24
To the present, digital platforms, as an institution organizing economic activity (platform economy), represent a key driver of the modern economy in many countries. This institution can be understood as a mechanism that harnesses technological capabilities of an advanced digital economy. A fundamental characteristic of this form of economic organization is that it is a ...
Added: July 10, 2025
Koshel A., Kuzminov Y., Kruchinskaia E. et al., Legal Issues in the Digital Age 2025 Vol. 6 No. 2 P. 4–49
The rapid growth of digital platforms and ecosystems has become a significant economic phenomenon on a global scale. This growth is due to the ability of these platforms to provide additional and flexible opportunities that are mutually beneficial for sellers, buyers, and platform workers. Because of it the activities of digital platforms have a positive ...
Added: July 7, 2025
Koshel A., Kuzminov Y., Kruchinskaia E. et al., Право. Журнал Высшей школы экономики 2025 Т. 18 № 2 С. 4–58
The rapid growth of digital platforms and ecosystems has become a significant economic phenomenon on a global scale. This growth is due to the ability of these platforms to provide additional and flexible opportunities that are mutually beneficial for sellers, buyers, and platform employees. As a result, the activities of digital platforms have a positive ...
Added: June 27, 2025
Kanaev E., Krayushkina A., Avdonina S. et al., Orientalia Rossica, 2025.
The report traces the development of digital market ecosystems in the Asia-Pacific Region. ...
Added: June 13, 2025
Klaro Ramires P. M., Вестник Московского университета. Серия 6: Экономика 2025 Т. 60 № 2 С. 178–201
Growing importance of social and environmental issues encourage business, society, and state to combine their efforts in implementing the sustainable development agenda. The purpose of this study is to identify institutional determinants that influence Russian companies’ corporate sustainability. The object of the empirical study is big Russian companies that implement sustainable practices of various scales ...
Added: May 6, 2025
Agamirova M., Журнал институциональных исследований 2025 Т. 17 № 1 С. 70–79
The accelerated evolution of digital platforms over the past decade has exerted a substantial influence on the configuration of vertical interactions among parties. Notably, substantial transformations have occurred in value chains, which may ultimately result in the direct dissolution of erstwhile active participants in market exchanges. This transformation of the vertical production value chain, characterized ...
Added: February 24, 2025
Tretyak O., Березина А., Бузулукова Е., , in: Communications in Computer and Information Science.: Springer, 2017. P. 522–535.
Currently there is a lot of research that stresses the importance of customer relationship management based on the development of e-commerce platforms. However, when we make the transition to the b2b market we are faced with problems of customer adoption of such systems. Even though we live in a digital era with the recent pandemic ...
Added: February 24, 2025
Российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19
Kuznetsova E., Земская Ю. Н., Зосименко В. А. et al., Коммуникология 2022 Т. 10 № 3 С. 43–52
В статье рассматривается российская практика продвижения сервисов доставки продуктов и готовой еды во время пандемии COVID-19. Исследование базируется на анализе документов с элементами статистического и сопоставительного анализа. Авторами предпринята попытка собрать и систематизировать данные, касающиеся использования предприятиями бизнеса инструментов коммуникации инструментов в период связанного с пандемией локдауна. В статье приведены данные различных исследований рынка продуктового ритейла и доставки готовой еды в России. ...
Added: February 19, 2025
Осенева П. С., Yusupova G. F., Финансы и бизнес 2024 Т. 20 № 4 С. 135–158
This study examines the competition among leading digital transaction platforms in Russia: Ozon, Wildberries, AliExpress, SberMegaMarket, and Yandex.Market. The purpose of this article is to compare the interaction models of marketplaces with product sellers, buyers, and pick-up points in terms of price and non-price policies, as well as the policies for the location of pick-up ...
Added: February 4, 2025
Elyashevich I., В кн.: Тренды управления экономическими системами.: М.: Русайнс, 2024. С. 295–305.
The chapter substantiates the need to organize effective interaction between logistics and marketing, in terms of responsibility for sales, as well as the development and implementation of a strategy for the company's behavior in the market. To meet the needs of customers, the company must have resources, including material ones. The more such resources a ...
Added: January 20, 2025
Streltsova E., Kuzina L., Polyakova V. et al., М.: Издательский дом НИУ ВШЭ, 2025.
В монографии представлены результаты комплексного анализа цифровой трансформации российского общества; подробно описаны ее ключевые аспекты с опорой на результаты количественных исследований, в первую очередь мониторинговые опросы населения, которые регулярно проводит Институт статистических исследований и экономики знаний Национального исследовательского университета «Высшая школа экономики». Приведены оценки доступности цифровой инфраструктуры для населения, изучены обусловленные развитием цифровых технологий изменения ...
Added: December 26, 2024