• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Book chapter
  • Success and Specifics of Market Entry Strategies of Swiss SME’s to the Russian Market in 2011 and 2019
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 22, 2026
HSE Graduates AI Project Wins at TECH & AI Awards
Daria Davydova, graduate of the HSE Graduate School of Business and Head of the AI Implementation Unit at the Artificial Intelligence Department of Alfa-Bank, received a prize at the TECH & AI Awards. She was awarded for the best AI solution for optimising business processes. The winners were determined as part of the VII Russian Summit and Awards on Digital Transformation (CDO/CDTO Summit & Awards).
May 20, 2026
HSE University Opens First Representative Office of Satellite Laboratory in Brazil
HSE University-St Petersburg opened a representative office of the Satellite Laboratory on Social Entrepreneurship at the University of Campinas in Brazil. The platform is going to unite research and educational projects in the spheres of sustainable development, communications and social innovations.
May 18, 2026
The 'Second Shift' Is Not Why Women Avoid News
Women are more likely than men to avoid political and economic news, but the reasons for this behaviour are linked less to structural inequality or family-related stress than to personal attitudes and the emotional perception of news content. This conclusion was reached by HSE researchers after analysing data from a large-scale survey of more than 10,000 residents across 61 regions of Russia. The study findings have been published in Woman in Russian Society.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Success and Specifics of Market Entry Strategies of Swiss SME’s to the Russian Market in 2011 and 2019

P. 197–198.
Ursul N. V., Rehmann D.

The paper investigates the success of market entry strategies of Swiss SME’s to the Russian market in 2011 and 2019. Not only multinational Swiss companies are present in the Russian market but also small & middle sized ones which have specialized in certain market niches. Based on qualitative descriptive analysis, this paper compares various market entry strategies used by Swiss companies in 2011 and 2019 for the Russian market, considering the different economic environment in Russia since 2014.

Language: English
Keywords: SME Internationalization of SMEs

In book

ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019
St. Petersburg: St. Petersburg State University Graduate School of Management, 2019.
Similar publications
Do SMEs have an ESG communication strategy? Exploring the quality and influencing factors of voluntary ESG disclosures using web-based and annual report channels
Cardoni A., Evgeniia Kiseleva, Business Strategy and the Environment 2025 Vol. 34 No. 1 P. 1267–1286
This paper evaluates the influencing factors and disparities between web-based and annual report channels for environmental, social and governance (ESG) disclosures by small and medium-sized enterprises (SMEs). In contrast to the prevalent use of case-studies in the context of SMEs, a quantitative study was conducted by performing a content analysis of the websites and annual ...
Added: February 22, 2026
Institutional Determinants and Emerging Trends in Foreign Market Entry Strategies by Small and Medium Enterprises: A Systematic Literature Review
Sikachev A., Veselova A., Управленец 2026 Vol. 17 No. 1 P. 65–83
As small and medium-sized enterprises (SMEs) strive for expansion beyond their domestic borders, the appeal of international markets is undoubtedly attractive. However, there are often numerous obstacles to this journey, which can be complex for companies without experience in international expansion. This article aims to fill the existing gap in the literature by thoroughly analyzing ...
Added: August 21, 2025
Sustainable Governance: Concept, Metrics and Contexts
Cardoni A., Evgeniia K., Cham: Springer, 2023.
The role of governance as a fundamental pillar of sustainability is widely recognized and confirmed by its inclusion in the main ESG issues (environmental social governance). Through the complex role of governance in the context of ESG, research has developed the notion of sustainable corporate governance, i.e., a system based on the integration of shareholder ...
Added: September 13, 2023
Strategic entrepreneurial behaviors and firm performance: the moderating role of narcissism and Machiavellianism
Shirokova G., Galieva N., Doktorova D. et al., Journal of Small Business and Enterprise Development 2024 Vol. 31 No. 1 P. 191–225
Purpose This study examines the relationship between strategic entrepreneurial behaviors (SEBs) and the performance of small and medium-sized enterprises (SMEs) in an emerging market context. The authors expand upon prior work in this area by building and testing a model that assesses the moderating effect of CEOs’ narcissism and Machiavellianism on the relationship between SEBs and ...
Added: September 5, 2023
The Role of Effectuation and Causation for SME Survival Amidst Economic Crisis
Osiyevskyy O., Shirokova G., Ehsani M., International Journal of Entrepreneurial Behaviour and Research 2023 Vol. 29 No. 7 P. 1664–1697
Purpose – Economy-wide crises create major challenges for small and medium enterprises (SMEs). Existing studies emphasize the crucial role of contrasting behavioral strategies, effectuation and causation in SMEs’ adaptation to crisis conditions. Yet, prior literature concentrated predominantly on exploring the impact of effectuation and causation on firm performance rather than survival. The authors present and ...
Added: July 14, 2023
Industry 4.0 in SMEs Across the Globe Drivers, Barriers, and Opportunities
Taylor and Francis, 2022.
The field of small and medium-sized enterprises (SMEs) digitalization is becoming more mature and stands to significantly contribute to the full development of the agenda of Industry 4.0. Although national digitalization programs have their own goals, the common focus is on the role of SMEs in global value chains. Since SMEs are known to have ...
Added: February 7, 2022
Красоту творить любовью. Методические указания к учебному кейсу
Cheglakova L. M., Storchevoy M., В кн.: Этика бизнеса и КСО: опыт российских компаний. Методические указания к учебным кейсам.: СПб.: Ассоциация этики бизнеса и КСО, 2019. Гл. 1 С. 6–27.
Guidelines for Teachers on Case Solution ...
Added: October 31, 2019
SMEs in Regional Innovative Ecosystem Development: The Case of Russian Energy Sector
Наумова И. Е., Volkova I., Burda Y. et al., ERENET Profile 2018 Vol. 13 No. 2 P. 39–50
The paper is devoted to the analysis of regional innovative ecosystems’ development in Russia’s energy sector. In transitional economies, the energy sector undergoes through dynamic technological and also structural changes that attract new players in it. Innovations increase competitiveness of the energy sector and help growing its exporting potential. The “gluing” role of small businesses ...
Added: May 10, 2018
Совмещая универсальные концепции с национальной спецификой: Поддержка малого и среднего предпринимательства
Chepurenko A., Вопросы государственного и муниципального управления 2017 № 1 С. 7–30
The paper deals with the development of the entrepreneurship and SME policy support agenda in some CEE and CIS countries in the process of systemic transition, basing both on desk research and the results of an own expert survey in 14 countries. Th e author points out the initial diff erences of the socio-economic context ...
Added: July 4, 2017
КОНЦЕПЦИЯ РАЗВИТИЯ НАЦИОНАЛЬНОГО ТЕХНОЛОГИЧЕСКОГО ПРЕДПРИНИМАТЕЛЬСТВА
Tsiteladze D., Инновационное развитие экономики 2016 Т. 2 № 3(33) С. 26–38
A model of innovative enterprise, based on the implementation of the economic policy, aimed at minimizing the technological innovation of transaction costs in regional innovation systems. It has been shown that the development of technological entrepreneurship in innovative ecotem, which has created the conditions and mechanisms to minimize the transaction costs of innovation allows innovative ...
Added: February 9, 2017
Intangible-driven performance: Company size matters
Molodchik M., Fernandez-Jardon Fernandez C. M., Barajas A., International Journal of Knowledge-Based Development 2016 Vol. 7 No. 3 P. 225–239
This paper explores the moderator effect of firm size on the relation between different intangible resources and companies' performance. By analysing small and medium enterprises (SMEs) and large companies, the authors examine the differences in the employment of six types of intangible resources: human resources, management resource capabilities, innovation and internal process capabilities, customer loyalty ...
Added: October 29, 2016
The firm size effect on performance due to intangible resources
Molodchik M., Fernandez-Jardon Fernandez C. M., Barajas A., / NRU Higher School of Economics. Series MAN "Management". 2015. No. WP BRP 35/MAN/2015.
The paper explores the effect of firm size on the relation between intangible resources and companies’ performance (ROA). The authors identify six types of intangibles: human resources and management capabilities, innovation and internal process capabilities and customer loyalty and networking capabilities. The study provides econometric justification using a database of more than 1400 European public ...
Added: February 16, 2015
Conference proceeding SGEM 2014
Sofia: SGEM, 2014.
Conference proceeding SGEM 2014 ...
Added: January 16, 2015
To the Problem of Crediting Small and Medium Entreprenershipof Regional Banks in the Russian Federation
Gurevich M. I., Malyaev V. B., , in: SGEM Conference on Political Sciences, Law, Finance, Economics & Tourism. Conference ProceedingsIssue II: Finance.: Albena: SGEM, 2014. Ch. 106 P. 837–844.
The aim of this work is to present the results of research devotedto the analysis of problems in the sphere of SME lending regional banks in Russia and ways of overcoming them. ...
Added: December 3, 2014
The South African Support System for Start-Up Companies: Assessing the Khula Indemnity Scheme
Thurner T., Cramer P., Competition and Change 2012 Vol. 16 No. 1 P. 56–70
This article examines the South African financial system for start-up companies, and focuses particularly on the support provided by the Khula indemnification scheme. Most research rests on the assumption that a lack of finance is the sole impediment to success of start-ups; however, it is unclear whether such government intervention can indeed foster successful entrepreneurial ...
Added: January 14, 2013
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit