КСО во время кризиса: возможные практики в России

Бизнес. Общество. Власть. 2020. № 36-37. С. 184–189.

Волконская Н. А., Dukhnovskiy F.

Corporate social responsibility is one of the mechanisms for improving the image of companies and fulfilling their social mission. The authors define CSR as a voluntary activity of a company aimed at integrating social, environmental, legal and ethical issues into the corporate culture, structure of business operations and interaction with stakeholders. The article discusses the pros and cons of implementing CSR programs during crises and promising directions for CSR companies in Russia, taking into account the economic and epidemiological situation. The authors conclude that CSR during crisis periods can serve as a tool that can increase or restore public confidence, improve the quality of life of employees, set up feedback within the company and contribute to the rapid recovery of the economy as a whole.

Keywords: корпоративная социальная ответственность, кризис, crisis, экономические издержки, corporate social responsibility, пандемия, pandemic, economic costs, social mission of business, социальная миссия бизнеса