Прагматический потенциал заголовочных новообразований в электронных медиа

С. 200–205.

Торопкина В.А.

The specifics of the use of word-forming neologisms in the headings
of modern electronic media in the aspect of their pragmatic conditioning are
considered. The article analyzes neologisms created by usual and non-usual methods,
with particular attention paid to the most relevant for modern media headword
creation methods of derivation: contamination, derivational substitution, graphic
word formation. Structural and semantic features of neologisms are considered in the
context of realization of their influencing potential, participation in the processes of
expression, formation of the evaluation of media texts in the framework of Internet
discourse.

Keywords: электронные СМИ, лингвопрагматика, заголовок, headline, linguopragmatics, electronic media

In book

STUDIA RUSSICA XXVI. Материалы Международной лингвистической конференции «Русская лексика: история и современность» Будапешт, 20–21 октября 2017 г.

[б.и.], 2018.