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Развитие модели покупательского поведения для аудитории интернет-магазинов
С. 156-174.
Sharina A.
In book
М. : Факультет коммуникаций, медиа и дизайна НИУ ВШЭ, 2017
Kanaev E., Southeast Asia: Actual Problems of Development 2023 Vol. 1 No. 1(58) P. 31-44
The article explores the development of e-commerce logistics in the Greater Mekong Subregion as an example of digital transformation of economic and commercial activity in Southeast Asia. On reviewing the present state and the dynamics of e-commerce-related processes in Southeast Asia, the paper points out salient features of regional economic growth initiatives in synergy with ...
Added: March 22, 2024
Sharina A., Маркетинг и маркетинговые исследования 2016 № 4 С. 300-316
Статья посвящена изучению отношения молодежи к совершению покупок в интернет-магазинах. На основе существующей литературы были выделены возможные предикторы покупательского поведения. Анализ эмпирических данных позволил определить пять наиболее значимых факторов, влияющих на отношение молодежи к приобретению товаров онлайн: удобство совершения покупок через интернет-магазины, воспринимаемые риски, маркетинговые факторы, особенности личности, возможности для сравнения. ...
Added: September 30, 2016
Biryukova O. V., В кн. : Глобальная среда бизнеса : учебник. : М. : ИНФРА-М, 2022. С. 195-210.
Added: December 20, 2021
Чиркин К. В., Penikas H. I., Privalova E. N., / SSRN. Серия SSRN Working Paper Series "SSRN Working Paper Series". 2013.
Key findings of the research are as follows:
GDP is one of the key determinants of the Internet activity development;
Internet users are not strong supporters of the Windows operating system;
The most curious people live in Australia, and the most sociable – in Asia;
Most of all mobile Internet users live in South America, and the Europeans are ...
Added: January 4, 2014
Sharina A., В кн. : Электронный бизнес. Управление интернет-проектами. Инновации: сб. тр. участников IX Междунар. студенч. науч.-практ. конф., Москва, 14–16 марта 2017 г. : Издательский дом НИУ ВШЭ, 2017.
Доклад посвящен вопросу о преимуществах интернет-магазинов, способных сделать процесс онлайн-покупки удобным для покупателей. Автор сравнивает несколько интернет-магазинов одежды по объективным параметрам и соотносит эту информацию с результатами исследований предпочтений онлайн-покупателей. ...
Added: May 23, 2018
Неделько А. Ю., Управленческие науки 2018 Т. 8 № 4 С. 77-83
In modern world consumers are overwhelmed with advertising messages and competition among advertisers becomes more rigid. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives,. In this paper, we analyze critically ...
Added: July 25, 2019
Shalaeva A., Rebiazina V. A., Смирнова М. М., В кн. : Инновации маркетинговых моделей российских компаний в эпоху диджитал трансформации. : СПб. : Издательство СПбГЭУ, 2018. С. 66-82.
The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of ...
Added: April 12, 2018
Бражник Т.А., Zhuravlev M., Hudiaeva E., Информационное право 2014 № 4 С. 18-23
The article reviews the main events of the Third International Summer School on Cyber Law, organized by the Laboratory of information law (National Research University Higher School of Economics, Russia).
This year applications for participation in the summer school were submitted from the UK, Italy, Germany, Slovakia, Armenia, India, Belarus, Kyrgyzstan and from different cities of ...
Added: September 20, 2014
Muravskii D., Snezhana Muravskaia, Romanova E. et al., Emerald Emerging Markets Case Studies 2020 Vol. 10 No. 4 P. 1-12
This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind crisis management and the corresponding search for informational grounds to be used as decision justification; and the role of sustainable development in times of crisis.
Case overview/synopsis
During ...
Added: November 26, 2020
Bazenkov N., Glamozdina E., Kuznetsova M. et al., / Высшая школа экономики. Series EC "Economics". 2019. No. 219.
This paper considers three hypotheses about the strategic origin of price dispersion in homogeneous product online sales. The first two are the $\varepsilon$-equilibrium and the quantal-response equilibrium (QRE) in a pure Bertrand setting involving the boundedly rational behavior of sellers. The third introduces the share of loyal consumers into the model of competition. These hypotheses ...
Added: July 24, 2019
Antipov E. A., В кн. : Первые чтения памяти профессора Б.Л. Овсиевича «Экономико-математические исследования: математические модели и информационные технологии». : СПб. : Издательство Нестор-История, 2013. С. 10-13.
Несмотря на возможность покупателей сравнивать цены в разных интернет-магазинах посредством специальных веб-сервисов, цена на один и тот же товар может сильно различаться от продавца к продавцу. Объяснение феномена дисперсии цен является актуальной задачей, позволяющей выявить движущие силы ценовых премий, устанавливаемых отдельными продавцами. В работе предлагается модель дифференциации цен на одни и те же товары, продаваемые ...
Added: November 21, 2013
Nosovskiy M.M., Degtiarev K.Y., Proceedings of the Institute for System Programming of the RAS 2019 Vol. 31 No. 3 P. 99-122
E-commerce is a runaway activity growing at an unprecedented rate all over the world and drawing millions of people from different spots on the globe. At the same time, e-commerce affords ground for malicious behavior that becomes a subject of principal concern. One way to minimize this threat is to use reputation systems for trust ...
Added: September 13, 2019
Sharapudinov S., Zezerova V., Storchevoy M., Vestnik of Saint Petersburg University. Management 2017 Vol. 16 No. 4 P. 622-650
Online reviews have become one of the most effective tools to influence consumer behavior and level of sales. In this paper we consider determinants of online reviews and ratings. The study is based on more than three thousand online reviews from Russian consumers of durable goods (electronics and home appliances). We found a significant difference ...
Added: October 19, 2017
Evgeny A. Antipov, / Высшая школа экономики. Series MAN "Management". 2014. No. 19.
Some Internet stores manage to charge prices that are significantly higher than market averages, therefore, obtaining some sort of price premium. This paper is dedicated to building a model that can be used to explain and predict a typical price premium that an Internet store charges for a specific product based on the information about ...
Added: May 14, 2014
Kazakov S. P., М. : ИНФРА-М, РИОР, 2016
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the ...
Added: July 1, 2015
Rebiazina V. A., Smirnova M. M., Daviy A., Russian Management Journal 2020 Vol. 18 No. 1 P. 5-28
E-commerce market development depends on the configuration of factors which both enable its further development, but might as well hinder its adoption by consumers. In particular, emerging markets provide numerous opportunities for e-commerce; however, they are also associated with specific barriers, limiting the potential for fully exploiting these opportunities. With an Internet audience of 93 ...
Added: May 19, 2020
Дейнека О. С., Maksimenko A., АНО Центр социальных инициатив, 2024
This monograph is devoted to the analysis of the nature, genesis and features
of the dissemination and psychological reflection of false information
in the context of a coronavirus outbreak. The publication provides a detailed overview
of domestic and foreign studies published since December
2019 to 2023, concerning the psychological consequences of spreading
information about the new coronavirus infection COVID-19 on ...
Added: December 6, 2023
Vinogradov A., Kolchugin D., Логистика сегодня 2013 Т. 59 № 5 С. 286-298
Статья посвящена анализу типичных проблем логистической деятельности интернет-магазинов на российском рынке, а также поиску путей их решения. Авторы рассматривают типы операторов розничной интернет-торговли, особенности оуществляемых ими операций при выполнении заказов клиентов, возникающие при этом сложности, а также формулируют осоновные требования к логистической инфраструкутре, используемой интернет-ритейлом. Особое внимание в статье уделено вопросу аутсорсинга логистической деятельности при ...
Added: December 22, 2014
Sheresheva M. Y., Валитова Л. А., Berezka S., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 2 С. 242-267
Th e pilot study discussed in the paper aims to gain preliminary data for comparative analysis of consumer behavior of Russians aged 50+ living in megapolis and small towns. In order to meet the objective of the research, qualitative and quantitative techniques were combined. On the fi rst stage of the fi eld research, six ...
Added: October 16, 2019
Головченко О. Н., В кн. : Правовое регулирование бизнеса в интернете: новые реалии. : М. : КноРус, 2018. С. 63-70.
В статье рассмотрены особенности налогообложения субъеков электронной коммерции. ...
Added: January 13, 2021
Serova E., Fainshtein E., , in : Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior. : IGI Global, 2020. P. 137-158.
The purpose of the chapter is to recognize how customers perceive the value proposition content of network companies providing restaurant services. This is theoretical and empirical research in equal measure. The chapter presents the results of the restaurants value proposition study in Saint Petersburg (Russia) according to industry data and identifies the target audience key ...
Added: May 10, 2020
Рыжкова Т. Б., Tarasenko E. A., Вестник РГГУ. Серия: Экономика. Управление. Право 2021 № 2 С. 24-37
. In the article, the authors give an assessment of changes in trends of consumer behavior in the context of the COVID-19 pandemic. It is shown that care for health and safety of oneself and loved ones in conditions of social distancing, forced homing, and blurring the boundaries between work and home are main drivers ...
Added: August 30, 2021
Корелина А. С., Маркетинг и маркетинговые исследования 2014 № 5(113) С. 392-403
The article presents the results of the study of consumer behavior of tourists, visiting Krasnodar region, and the analysis of companies in Russian online booking market. On the basis of these results key factors of consumers' retention in online booking market are identified and a model of travel informational portal operation is developed. ...
Added: November 10, 2014
Komarov M. M., Тестова А. Ю., Бизнес-информатика 2013 № 2(24) С. 27-31
This article studies the concept of web 3.0, and gives definitions to its major features as we see them. We analyse the interconnections and specific traits of web 3.0 when it is used in e-commerce. The article views the solutions business employs currently, as well as gives prognosis of how business will use web 3.0 ...
Added: September 7, 2013