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Развитие модели покупательского поведения для аудитории интернет-магазинов
С. 156–174.
Sharina A.
In book
М.: Факультет коммуникаций, медиа и дизайна НИУ ВШЭ, 2017.
Шарко О. В., Шарко Е.Р., Маркетинг в России и за рубежом 2026 Т. 2 № 172 С. 71–79
The paper analyses scholarly understanding of consumer behaviour in e-commerce by synthesizing recent advances in digital marketing, the dynamics of online retail platforms, and empirical models of customer interaction. The research outcomes include a detailed comprehension of the mechanisms underlying customer loyalty, empirical data on the multidimensional factors influencing platform preferences, and methodological innovations applicable ...
Added: August 26, 2026
Evgeny A. Kanaev, Berezhnaya A., Southeast Asia: Actual Problems of Development 2026 Vol. 2 No. 2(71) P. 175–187
The article examines the significance and the place of the digital tools developed by the Regional Comprehensive Economic Partnership (RCEP) in the priorities of the Socialist Republic of Vietnam (SRV). On tracing the RCEP’s origins, evolution, and interim outcomes obtained to date, the article proceeds with assessing the efficiency of the RCEP’s digital tools to ...
Added: July 30, 2026
Daria I., Российский журнал менеджмента 2025 Т. 23 № 1 С. 91–115
Цель исследования: выявление оснований устойчивости и определение направлений адаптации цепочки создания ценности на российском рынке часов.
Методология исследования: эмпирическое исследование проведено в виде включенного наблюдения, а также серии экспертных интервью с представителями отрасли.
Результаты исследования: определены направления развития межфирменного взаимодействия и адаптации цепочки создания ценности на узкоспециализированных рынках в условиях санкционных ограничений, введенных в начале 2022 г. Выявлены основания устойчивости ...
Added: March 17, 2026
Iqbal V., Malik M. S., Ain Q. U. et al., SSRN Working Papers 2025 P. 00–00
Cross-border e-commerce (CBEC) is reshaping global trade, yet disparities in technological readiness hinder its uniform adoption. While China has established an advanced digital ecosystem through artificial intelligence (AI), secure logistics, and digital payments, Pakistan lags behind due to low digital trust, reliance on cash transactions, and infrastructural constraints. This study explores Pakistani consumers’ perceptions of ...
Added: November 19, 2025
Ogorodov I., Проблемы права 2024 № 2 (94) С. 34–43
Российский законодатель постоянно совершенствует нормативные акты в области защиты прав потребителей цифрового контента и пользователей цифровых сервисов. Новеллы законодательства направлены на установление более четких правил взаимодействия между поставщиками цифровых услуг и их клиентами, а также на обеспечение безопасности и конфиденциальности данных пользователей. В данном исследовании раскрываются основные изменения в законодательстве, направленные на защиту прав потребителей ...
Added: November 18, 2025
Kravchenko N., Кузнечно-штамповочное производство. Обработка материалов давлением 2025 № 8 С. 87–96
Стремительное развитие электронной коммерции и усиление конкуренции среди онлайн-ритейлеров заставляют компании обращать все больше внимания на сервисные аспекты взаимодействия с потребителем. Одним из таких аспектов в рамках цифровой торговли является осуществление доставки. Данная статья посвящена обзору существующих литературных источников по теме потребительского опыта на этапе доставки «последней мили» в контексте электронного ритейла. Описаны ключевые конструкты и выделены основные факторы, влияющие на формирование ...
Added: September 23, 2025
Kuzminov Y., Kruchinskaia E., Koshel A. et al., Вопросы экономики 2025 № 7 С. 5–24
To the present, digital platforms, as an institution organizing economic activity (platform economy), represent a key driver of the modern economy in many countries. This institution can be understood as a mechanism that harnesses technological capabilities of an advanced digital economy. A fundamental characteristic of this form of economic organization is that it is a ...
Added: July 10, 2025
Koshel A., Kuzminov Y., Kruchinskaia E. et al., Право. Журнал Высшей школы экономики 2025 Т. 18 № 2 С. 4–58
The rapid growth of digital platforms and ecosystems has become a significant economic phenomenon on a global scale. This growth is due to the ability of these platforms to provide additional and flexible opportunities that are mutually beneficial for sellers, buyers, and platform employees. As a result, the activities of digital platforms have a positive ...
Added: June 27, 2025
Agamirova M., Журнал институциональных исследований 2025 Т. 17 № 1 С. 70–79
The accelerated evolution of digital platforms over the past decade has exerted a substantial influence on the configuration of vertical interactions among parties. Notably, substantial transformations have occurred in value chains, which may ultimately result in the direct dissolution of erstwhile active participants in market exchanges. This transformation of the vertical production value chain, characterized ...
Added: February 24, 2025
Осенева П. С., Yusupova G. F., Финансы и бизнес 2024 Т. 20 № 4 С. 135–158
This study examines the competition among leading digital transaction platforms in Russia: Ozon, Wildberries, AliExpress, SberMegaMarket, and Yandex.Market. The purpose of this article is to compare the interaction models of marketplaces with product sellers, buyers, and pick-up points in terms of price and non-price policies, as well as the policies for the location of pick-up ...
Added: February 4, 2025
Biryukova O. V., Вестник международных организаций: образование, наука, новая экономика 2024 Т. 19 № 4 С. 23–39
This article analyzes current changes related to the international regulation of digital trade. In the context of technological transformation, the concept of digital trade is expanding. Under the influence of political decisions and the priorities of big companies, it includes an increasingly wider range of issues, which complicates the development of international rules. Since 2000, ...
Added: December 15, 2024
В. В. Муратова, Е. Р. Шарко, Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 5 С. 172–199
In 2024, Russian marketplaces are experiencing a decline in the growth rate of sellers on their platforms due to the increasing trend towards the D2C (Direct-to-Consumer) distribution model. The objective of this study is to identify the main factors on sellers' choice of marketplaces to enhance strategies for attracting small and medium-sized enterprises (SMEs) to ...
Added: November 22, 2024
Тункевичус Э.О., Шарко Е.Р., Ребязина В.А. et al., Вестник Московского университета. Серия 6: Экономика 2024 Т. 59 № 2 С. 234–263
The paper develops and tests models of consumer loyalty formation in relation to online services based on empirical research data. This study is one of the first in the Russian academic environment to empirically test the relationship between loyalty and a number of factors that form consumer loyalty, a significant part of the works published ...
Added: April 29, 2024
Kanaev E., Southeast Asia: Actual Problems of Development 2023 Vol. 1 No. 1(58) P. 31–44
The article explores the development of e-commerce logistics in the Greater Mekong Subregion as an example of digital transformation of economic and commercial activity in Southeast Asia. On reviewing the present state and the dynamics of e-commerce-related processes in Southeast Asia, the paper points out salient features of regional economic growth initiatives in synergy with ...
Added: March 22, 2024
Kanaev E., Southeast Asia: Actual Problems of Development 2023 Vol. 3 No. 2(59) P. 11–21
The paper analyses the e-commerce chapter of the Regional Comprehensive Economic Partnership (RCEP) from the perspective of the ASEAN Economic Community. Part One traces the RCEP origins, evolution and interim results. Part Two is focuses on the provisions of Chapter Twelve that outlines the RCEP e-commerce-related parameters of cooperation. Arguably, their most salient features suggest ...
Added: March 22, 2024
Сиземова О. Б., Pchelkin A., Бурова А. Ю., Вестник Нижегородского университета им. Н.И. Лобачевского 2023 № 6 С. 112–119
In the paper on the base of study of foreign experience of e-commerce legal regulation and analysis of main viola-tions when using e-commerce aggregators in Russia the recommendations are given on the construction of development concept of domestic legislation aimed to address the imbalance of interests of users of digital platforms and its owners. For ...
Added: February 10, 2024
Morozova V., Реунова В. А., Японские исследования 2023 № 4 С. 81–93
This article analyzes a range of sociocultural aspects that influence the formation, development and dynamics of consumer behavior among youth in contemporary Japanese society. The authors note that, while the modern context (technology, media) influences the consumer behavior of Japanese youth, traditional values and orientations continue to have an impact on it. The theoretical and ...
Added: January 25, 2024
Zubair M., Wang X., Iqbal S. et al., Heliyon 2020 No. 6 P. 1–7
Background: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies.
New method: This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by message framing in the context of green marketing.
Results: The behavioral results demonstrated that purchase preference was higher under positive ...
Added: December 29, 2023
Дейнека О. С., Maksimenko A., АНО Центр социальных инициатив, 2024.
This monograph is devoted to the analysis of the nature, genesis and features
of the dissemination and psychological reflection of false information
in the context of a coronavirus outbreak. The publication provides a detailed overview
of domestic and foreign studies published since December
2019 to 2023, concerning the psychological consequences of spreading
information about the new coronavirus infection COVID-19 on ...
Added: December 6, 2023