Системные исследования маркетингового пространства территории. Systemic Research of Marketing Space of Territory

Гл. 1. С. 16–22.

Serova E., Багиев Г. Л.

Nowadays systemic interactions subjects of marketing space of territory are an essential object of the researches, devoted to the spatiotemporal paradigm application in the context of market relations development in Russia. The main advantage of the scientific research area, which is based on the spatial approach, is its interdisciplinarity and ability to take advantages of systemic approach and synergy effect in the study of issues related to the spatial organization of economy and management systems, including marketing systems. The paper considers the improvement of approaches, forecasting and hybrid modeling methods, taking into account their dynamics, measurability and evaluation of factors influencing on their spatial relationship and effectiveness of market subjects interactions.  

Keywords: пространственная экономика, spatial economics, marketing space of territory, systemic marketing research, marketing spatial system, architecture of marketing information system, hybrid models and systems, системные исследования маркетинга, маркетинговая пространственная система, архитектура маркетинговой информационной системы, гибридные модели и системы, маркетинговое пространство

In book

Научные труды вольного экономического общества России. Том сто девяносто восьмой

М.: Вольное экономическое общество России, 2016.