Словарь терминов измерения и оценки эффективности связей с общественностью

-, 2015.

Kochigina A., Клюева А., STACKS D., BOWEN S., Tsetsura K.

Leading author: K. Tsetsura

Under the general editorship: K. Tsetsura

Translator: Е. Цецура, А. Клюева, А. Кочигина

It is with pleasure that we introduce to the measurement community the 3rd Edition of the Dictionary of Public Relations Measurement and Research in Russian. Through the hard work of Dr. Katerina Tsetsura at the University of Oklahoma and her colleagues at the Moscow Higher School of Economics’ Department of Integrated Communications this translation should help to standardize terminology and meaning for measurement, research, and evaluation conducted in the public relations profession. This version of the Dictionary differs from its other translations in that it provides translations in two formats. The first totally in the Russian alphabet and the second in Russian but listed through the English alphabetical code. We hope that this version will help those whose second language is English, as well as those whose second language is Russian. The Russian version of the Dictionary is part of a continuous project to provide standardization across cultures and languages. We have had translations now in Arabic, Chinese, Italian, Portuguese, and Spanish. We hope to have more before we begin the work of updating to a 4th edition as the constantly changing social media measurement terminology continues to evolve. The Dictionary is part of the Institute for Public Relations Measurement Commission’s portfolio and served as the first attempt to standard research, measurement, and evaluation for public relations. The Commission continues to provide up-to-date analysis and evaluation of contemporary measurement, as evidenced by its participation in other organizations with similar missions.

Keywords: исследование, measurement, измерение, public relations, словарь, связи с общественностью