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  • Мем в русскоязычном Интернете: опыт реконструкции
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Subject
News
September 18, 2026
When Pictures Hinder Understanding: Illustrations May Impede Learning of Abstract Ideas
Illustrations can help remember specific actions but do not always make abstract ideas easier to learn. Researchers from HSE University and Humboldt University compared how people learn from texts with different levels of abstractness. They found that participants remembered illustrations better and performed better on related tasks after reading a multimedia text about yoga asanas than after reading an abstract text about the Nash equilibrium. The findings could help improve the selection of illustrations for educational and informational materials. The study has been published in Learning and Instruction.
September 17, 2026
'I Wish That People Would Place Greater Trust in Science'
When Tatiana Eremicheva chose Fundamental and Computational Linguistics as her field of study, she thought it would be about learning languages. Instead, she discovered it was about helping people. In this interview for the HSE Young Scientists project, she discusses science as a way of understanding the world, billiards as a team-building activity, and why learning to read is not always as easy as it seems.
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?

 

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Мем в русскоязычном Интернете: опыт реконструкции

С. 87–95.
Krongauz M.
Language: Russian
Keywords: Интернет-мем

In book

Русский язык и новые технологии
М.: Новое литературное обозрение, 2014.
Similar publications
Internet meme transformation rules: A view from Peirce’s semiotics
Lukianova N., Bobrova A., Fell E., Empedocles: European Journal for the Philosophy of Communication 2024 Vol. 15 No. 1-2 P. 17–31
Internet memes – images and GIFs – have become part of internet pop culture and are here to stay. Memes’ success as an online communication phenomenon is due, to some extent, to the fact that memes are self-explanatory. Indeed, messages conveyed in memes, however complex, are instantaneously grasped. The themes that memes cover can be ...
Added: April 29, 2025
Мем-летописец: репрезентация новостной повестки дня пандемии в меметическом контенте Рунета
Shomova S., Мониторинг общественного мнения: Экономические и социальные перемены 2021 № 5 С. 399–424
Internet memes are among the digital phenomena of the 21st century that, despite being sufficiently studied in the humanities, never tire of surprising researchers with their growing functionality and new genre forms. Another confirmation of this was the coronavirus pandemic, which not only generated a huge array of memetic content, but also demonstrated new qualities ...
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О правовой природе интернет-мемов
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This article analyzes the phenomenon of Internet memes, their copyright and information-legal essence, identifies the key features of Internet memes, provides their typology and formulates the definition of the concept of an Internet meme. Some legal problems of the practical use of Internet memes are also analyzed. ...
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“Hieroglyphs of Protest”: Internet Memes and the Protest Movement in Russia
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Political Internet memes are an underresearched phenomenon situated at the intersection of digital and political communication. Regarded as a unit of cultural information transmitted online, such a meme can be considered as both a manifestation of anonymous networked creativity and a mechanism of political participation. The article presents the results of an investigation into Internet ...
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От средневековой гравюры до пин-апа: визуальный сериал периода пандемии как новая жанровая вариация медийного контента
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Подача контента в сериальном формате – мейнстрим современной массовой культуры. Однако само слово «сериал» до сих пор все еще воспринимается чаще всего в контексте кинематографических и телевизионных реалий. В главе рассматривается одно из новых направлений массовой пользовательской культуры - визуальный сериал в сети Интернет, то есть комплексы визуальных текстов, объединенных пандемийной тематикой. Среди изучаемых явлений ...
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Internet memes, which constitute a significant portion of social-media content and an important vector of users’ communicative exchange, have by now turned from mere entertainment to a news source. However, they are still approached rather uncritically by young audiences. A survey was conducted among Russian students (N = 138) at the National Research University Higher ...
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Компании используют юмор и мемы в рекламе, чтобы говорить с потребителем на одном языке и повысить эффективность коммуникации. Мем – как удачная шутка: его понимает каждый. Авторы провели исследование 448 российских потребителей и выявили степень влияния факторов развлекательности, информативности и раздражения от просмотра видеорекламы с мемами на восприятие ценности рекламы потребителями. Все три фактора влияют ...
Added: March 11, 2020
"Война мемов": новые повороты информационного противостояния
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Among the digital phenomena of political discourse of the XXI century, the Internet meme occupies a special place. It is understood not only as a manifestation of network creativity, but also as an artifact of modern culture of participation, a way of public discussion, an instrument of electoral and protest communications. The article analyzes the ...
Added: November 5, 2019
Развлекать и властвовать: образы российской власти и оппозиции в интернет-мемах
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The political Internet meme is one of the little-studied phenomena of modern digital culture. Understood as a unit of transmission of cultural information in the network, such a meme can be viewed, on the one hand, as a spontaneous product of the creative work of many people, a mechanism of political participation and, on the other, as a tool ...
Added: July 15, 2019
«Hieroglyphs of protest»: Internet Memes and Protest Movement in Russia
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Political Internet meme is an underresearched contemporary phenomenon situated at the interface of digital media and political communication. Regarded as a unit of online transmission of cultural information, such a meme can be considered, on the on hand, as a manifestation of post-folklore, and on the other hand, as a mechanism of political participation and ...
Added: July 8, 2019
Выборы президента РФ - 2018 в зеркале мемов: новые реалии политической коммуникативистики
Shomova S., Полис. Политические исследования 2019 № 3 С. 157–173
Political internet memes are a little studied contemporary phenomenon situated at the nexus of digital culture and political communication. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, political participation mechanism, and on ...
Added: May 22, 2019
Political myth and political glory: shaping media reality
Shteynman M. A., Russian Sociological Review 2016 Vol. 15 No. 4 P. 96–113
Today we cannot but notice the sequence of the considerable changes in the present-day social and cultural order through the obvious process of its invasion by certain semiotic constructs, possibly described as political myths, and nearly all of them closely connected with the issue of past/present/future glory. This glory could be lost (e.g., the col-lapse ...
Added: July 16, 2018
Мемы как они есть
Shomova S., М.: Аспект Пресс, 2018.
Мемы сегодня живут вокруг нас. Мы изъясняемся мемами, цитируем их, пересылаем друг другу в социальных сетях... Предлагаемая книга рассказывает о сущности этого малоисследованного феномена, об истории становления мемов в Рунете, их основных разновидностях, жизненном цикле мема и многом другом. Но самое главное - здесь анализируются пути превращения информации в мем и преподаются азы эффективной работы ...
Added: February 22, 2018
Архетип против мема: константы культуры в политической коммуникации
Shomova S., В кн.: XVI Апрельская международная научная конференция по проблемам развития экономики и общества: в 4 кн.Кн. 3.: М.: Издательский дом НИУ ВШЭ, 2016. С. 406–413.
Исследователи, изучающие специфику использования новых медиа в политических коммуникациях, особое внимание уделяют вирусным разновидностям взаимодействия с аудиторией, и в том числе такому феномену, как интернет-мем. Это спорное и до сих пор недостаточно четко описанное в гуманитарном знании явление разные авторы определяют как элемент культуры, передающийся посредством имитации; воспроизводящуюся единицу культурной эволюции; квант передачи культурного наследия ...
Added: April 15, 2016
Спонтанность как иллюзия: Интернет-мем в структуре политической коммуникации
Shomova S., Медиа. Информация. Коммуникация 2015 № 15
The article is devoted to one of the most interesting phenomena of modern communication – political Internet meme. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, and on the other – as ...
Added: February 28, 2016
Осколки кривого зеркала
Krongauz M., Сеанс 2014 № 55/56 С. 79–80
Осколки кривого зеркала // Сеанс, № 55/56, 2014. С. 79–80. ...
Added: January 29, 2016
Политический Интернет-мем: сущность, специфика, разновидности
Shomova S., Бизнес. Общество. Власть 2015 № 22 С. 28–41
The article is devoted to one of the most interesting phenomena of modern communication – political Internet meme. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, and on the other – as ...
Added: May 16, 2015
Интернет-коммуникация: тренд современного развития
Rykov Y., В кн.: Современная социологическая методология - от теории к практике: сборник статей по итогам II Ежегодной Социологической школы.: СПб.: ООО «Северная Нива», 2012. С. 251–260.
В статье представлен теоретический анализ своременных тенденций коммуникации в Интернете. Используется концепция социальной коммуникации Никласа Лумана для описания и объяснения природы и причин распространения таких символических форм коммуникации как демотиваторы, Rage Comics и других Интернет-мемов. ...
Added: October 17, 2014
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