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  • Мем в русскоязычном Интернете: опыт реконструкции
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Subject
News
August 17, 2026
‘I Dream of Simple Things
Anastasia Gergenreter specialises in applied statistics and econometrics. In this interview for the Young Scientists of HSE University project, she talked about why she studies addictive substance use, two very different Fishers, and the cherry blossom season at the Main Botanical Garden in Moscow.
August 13, 2026
‘Working with AI Solves a Wide Range of Engineering Problems
Artificial intelligence is a working tool based on a balanced combination of algorithms and engineering. Experts and doctoral students from the HSE Moscow Institute of Electronics and Mathematics explain how AI technologies can improve an application, device, or system, and what engineering tasks are solved in the process.
August 12, 2026
‘I Would Like My Research to Help Make the World a Calmer and Better Place
Whatever task Saraa Ali, Junior Research Fellow at the Laboratory of Methods for Big Data Analysis (LAMBDA) of the AI and Digital Science Institute (HSE Faculty of Computer Science), is working on, she thinks about how it can benefit people. She told the Young Scientists of HSE University project about her large family, diagnosing three-phase motors, and her dream of building a children’s home in her native country.

 

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Мем в русскоязычном Интернете: опыт реконструкции

С. 87–95.
Krongauz M.
Language: Russian
Keywords: Интернет-мем

In book

Русский язык и новые технологии
М.: Новое литературное обозрение, 2014.
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Internet memes – images and GIFs – have become part of internet pop culture and are here to stay. Memes’ success as an online communication phenomenon is due, to some extent, to the fact that memes are self-explanatory. Indeed, messages conveyed in memes, however complex, are instantaneously grasped. The themes that memes cover can be ...
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Internet memes are among the digital phenomena of the 21st century that, despite being sufficiently studied in the humanities, never tire of surprising researchers with their growing functionality and new genre forms. Another confirmation of this was the coronavirus pandemic, which not only generated a huge array of memetic content, but also demonstrated new qualities ...
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Подача контента в сериальном формате – мейнстрим современной массовой культуры. Однако само слово «сериал» до сих пор все еще воспринимается чаще всего в контексте кинематографических и телевизионных реалий. В главе рассматривается одно из новых направлений массовой пользовательской культуры - визуальный сериал в сети Интернет, то есть комплексы визуальных текстов, объединенных пандемийной тематикой. Среди изучаемых явлений ...
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The political Internet meme is one of the little-studied phenomena of modern digital culture. Understood as a unit of transmission of cultural information in the network, such a meme can be viewed, on the one hand, as a spontaneous product of the creative work of many people, a mechanism of political participation and, on the other, as a tool ...
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Today we cannot but notice the sequence of the considerable changes in the present-day social and cultural order through the obvious process of its invasion by certain semiotic constructs, possibly described as political myths, and nearly all of them closely connected with the issue of past/present/future glory. This glory could be lost (e.g., the col-lapse ...
Added: July 16, 2018
Мемы как они есть
Shomova S., М.: Аспект Пресс, 2018.
Мемы сегодня живут вокруг нас. Мы изъясняемся мемами, цитируем их, пересылаем друг другу в социальных сетях... Предлагаемая книга рассказывает о сущности этого малоисследованного феномена, об истории становления мемов в Рунете, их основных разновидностях, жизненном цикле мема и многом другом. Но самое главное - здесь анализируются пути превращения информации в мем и преподаются азы эффективной работы ...
Added: February 22, 2018
Архетип против мема: константы культуры в политической коммуникации
Shomova S., В кн.: XVI Апрельская международная научная конференция по проблемам развития экономики и общества: в 4 кн.Кн. 3.: М.: Издательский дом НИУ ВШЭ, 2016. С. 406–413.
Исследователи, изучающие специфику использования новых медиа в политических коммуникациях, особое внимание уделяют вирусным разновидностям взаимодействия с аудиторией, и в том числе такому феномену, как интернет-мем. Это спорное и до сих пор недостаточно четко описанное в гуманитарном знании явление разные авторы определяют как элемент культуры, передающийся посредством имитации; воспроизводящуюся единицу культурной эволюции; квант передачи культурного наследия ...
Added: April 15, 2016
Спонтанность как иллюзия: Интернет-мем в структуре политической коммуникации
Shomova S., Медиа. Информация. Коммуникация 2015 № 15
The article is devoted to one of the most interesting phenomena of modern communication – political Internet meme. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, and on the other – as ...
Added: February 28, 2016
Осколки кривого зеркала
Krongauz M., Сеанс 2014 № 55/56 С. 79–80
Осколки кривого зеркала // Сеанс, № 55/56, 2014. С. 79–80. ...
Added: January 29, 2016
Политический Интернет-мем: сущность, специфика, разновидности
Shomova S., Бизнес. Общество. Власть 2015 № 22 С. 28–41
The article is devoted to one of the most interesting phenomena of modern communication – political Internet meme. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, and on the other – as ...
Added: May 16, 2015
Интернет-коммуникация: тренд современного развития
Rykov Y., В кн.: Современная социологическая методология - от теории к практике: сборник статей по итогам II Ежегодной Социологической школы.: СПб.: ООО «Северная Нива», 2012. С. 251–260.
В статье представлен теоретический анализ своременных тенденций коммуникации в Интернете. Используется концепция социальной коммуникации Никласа Лумана для описания и объяснения природы и причин распространения таких символических форм коммуникации как демотиваторы, Rage Comics и других Интернет-мемов. ...
Added: October 17, 2014
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