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Разработка коммуникационной стратегии для продвижения услуг на основе анализа критических инцидентов
Маркетинговые коммуникации. 2015. Т. 90. № 6. С. 342-350.
Novatorov E. V.
The article discusses the possibility to apply the technique of critical incident analysis to develop a communication strategy to promote services. For the empirical analysis the author has selected 276 incidents related with the perception of service quality. The study showed that most of them are negative and which are relevant to such elements marketing mix, how people, processes, and physical environment. These incidents assessed on the basis of a technique proposed by the author.
Novatorov E. V., СПб. : ИП Петров Д.А., 2015
The rapid development of the service sector in Russia, observed in the last decade, requiresscientific understanding and technological development, adequate international practice. University professors, undergraduate and graduate students, professionals, commercial companies every day have to face the necessity of "instrumentation" of decisions taken in accordance with the rules and principles of services marketing. In recent ...
Added: November 14, 2015
Novatorov E. V., Marketing Science eJOURNAL 2016 Vol. 9 No. 28 P. 1-40
The broadening marketing concept was introduced in 1969 and was
initially well-received by marketing scholars. However, during
the subsequent four decades, the concept has been increasingly
questioned and has divided marketing scholars into two opposing
camps. This paper traces the evolution of the broadening
marketing proposition and critically examines the arguments put
forward against the ...
Added: October 3, 2016
Н. Новгород : Нижегородский филиал МЭСИ, 2013
Сборник материалов по итогам международной научно-практической конференции "Социально-экономические проблемы развития регионов: экономика, образование, управление и право". ...
Added: November 20, 2013
Fattakhov T., Мониторинг общественного мнения: Экономические и социальные перемены 2015 № 128 С. 66-95
Abstract. Over more than ten years, Russia has been at the top of the list of the OECD countries by traffic-related death rate per 1000 residents. The death rate in Russia is five- to six-fold greater than in most of the developed countries, given that the number of cars per 1000 residents is much lower. ...
Added: September 18, 2015
Екатеринбург : Уральский федеральный университет им. первого Президента России Б.Н. Ельцина, 2015
В сборнике представлены тезисы докладов по актуальным проблемам философии, исто-рии, искусствоведения, филологии, экономики. Сборник предназначен для студентов и аспи-рантов гуманитарных специальностей.
Организаторы конференции благодарят за финансовую поддержку Оксфордский Россий-ский фонд. ...
Added: September 7, 2017
Novatorov E. V., Вестник Московского университета. Серия 6: Экономика 2017 Т. 6 № 5 С. 102-124
The paper discusses "soft" and "hard" approaches to the study, measurement, and improvement of medical services quality, presents the GAP model of medical service quality and its criteria. Drawing on two empirical studies, the author considers the technology and technique of two approaches to measuring services quality - SERVQUAL and SQI - in context of ...
Added: October 31, 2017
Novatorov E. V., Journal of Economics Bibliography 2016 Vol. 3 No. 1 P. 22-27
The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and ...
Added: May 27, 2016
Lychkina N. N., Стратегии бизнеса 2013 № 2 С. 44-50
It discusses the paradigm of simulation: system dynamics, agent-based modeling, and composite mix of dynamic models in the enterprise, dynamic models of social development and other problems of modeling and analysis of the strategic development of the socio-economic systems ...
Added: June 1, 2014
М. : МИЭМ НИУ ВШЭ, 2013
The materials of The Second International Scientific – Practical Conference is presented below. The Conference reflects the modern state of innovation in education, science, industry and social-economic sphere, from the standpoint of introducing new information technologies.
Digest of Conference materials is presented in 4 parts. It is interesting for a wide range of researchers, teachers, graduate ...
Added: April 18, 2013
М. : Энциклопедия, Инфра-М, 2017
The New Russian Encyclopedia is a fundamental reference publication in 18 volumes that characterizes nature, population, economy, history, science, art, technology and other important aspects. Contains about 60,000 articles, about 30,000 biographies, about 15,000 color illustrations, maps, charts, diagrams, tables. Leaves since 2003. ...
Added: October 29, 2018
М. : Издательство "Перо", 2013
Сборник научных статей по итогам работы IV научной конференции студентов, аспирантов и молодых ученых «Антикризисное регулирование в современных условиях», проходившей 17 октября 2012 г., посвящен актуальным проблемам антикризисного регулирования как на макроуровне, так и на микроуровне. В сборник вошли статьи студентов, аспирантов и молодых ученых российских и зарубежных ВУЗов, исследующих теорию и практику антикризисного регулирования. ...
Added: November 5, 2016
Fomin I., Ilyin M., Социологический журнал 2019 Т. 25 № 4 С. 123-141
This article outlines major trends in the development of social semiotics during the last four decades of its existence. The starting point was the interface between functional analysis of the semiotic system of language and the structural interpretation of language as a social system. Their convergence provided the basis for further developing an interdisciplinary domain ...
Added: January 18, 2020
М. : БРЭ, 2008
Большая Российская энциклопедия - фундаментальное энциклопедическое издание, характеризующее природу, население, экономику, историю, науку, искусство, технику и другие важные аспекты современного состояния и прошлого мировой цивилизации. В подготовке энциклопедии принимают участие ведущие отечественные и зарубежные ученые. ...
Added: May 1, 2014
Novatorov E. V., Journal of Park and Recreation Administration 1998 Vol. 16 No. 3 P. 58-86
Executive Summary: The paper develops and demonstrates the use of a comprehensive audit for evaluating the effectiveness of external marketing, internal marketing, and service quality in the context of a recreation center. The inclusion of internal marketing and service quality in the audit represents an extension of existing audit frameworks in the recreation field that ...
Added: January 20, 2017
Novatorov E. V., Global journal of multidiciplinary studies (India, ISSN:-2348-0459, Impact Factor 1,927 2014 Vol. 3 No. 11 P. 31-60
The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative cases analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a revised conceptualization ...
Added: November 2, 2014
Novatorov E. V., Managing Leisure 1997 No. 2 P. 1-16
The study examined the potential of importance-performance analysis for evaluating employee
satisfaction. The technique was originally designed to me asure external customer
satisfaction. However, the similarity of several concepts underlying customer-organization
and employee-oganization relationships, suggested that the method would be appropriate for
use in the context of internal marketing. The concept of internal marketing has emerged ...
Added: January 20, 2017
М. : Издательский дом НИУ ВШЭ, 2012
Сборник составлен по итогам XIII Апрельской международной научной конференции по проблемам развития экономики и общества, организованной Национальным исследовательским университетом «Высшая школа экономики» при участии Всемирного банка и Международного валютного фонда и проходившей 3–5 апреля 2012 г. в Москве.
Рассматриваются следующие темы: банки и финансы, наука и инновации, вопросы местного самоуправления, менеджмент, социология и социально-культурные процессы.
Для экономистов, ...
Added: November 16, 2012
Novatorov E. V., Philosophy of Science eJournal 2013 Vol. 6 No. 29 P. 3-29
The paper discusses and suggests alternative methodological paradigms to approach the problem “marketing to nonmarketers”. First, the paper describes the issue of “marketing to nonmarketers” and proposes the purpose of this article. Then it presents methodological issues in management science and describes four major research paradigms: the logico-positivist/empiricist paradigm, constructivism, critical theory, and the pluralist ...
Added: June 21, 2013
Липецк : ООО "Максимал информационные технологии", 2014
В сборнике публикуются статьи проблемного и научно-практического характера, представляющие собой результаты завершенных исследований, обладающие новизной и представляющие интерес для широкого круга читателей.
Печатается по решению редакционно-издательского совета Международного научного партнерства "Национальный фонд инноваций" ...
Added: March 26, 2014
Н. Новгород : Нижегородский филиал МЭСИ, 2013
Сборник материалов по итогам международной научно-практической конференции "Социально-экономические проблемы развития регионов: экономика, образование, управление и право". ...
Added: October 21, 2013
Blinkin M. Y., Koncheva E., Kulakov A. et al., Cham : Springer, 2016
This volume discusses post-socialist urban transport functioning and development in Russia, within the context of the country’s recent transition towards a market economy. Over the past twenty-five years, urban transport in Russia has undergone serious transformations, prompted by the transitioning economy. Yet, the lack of readily available statistical data has led to a gap in ...
Added: October 19, 2016
CreateSpace, 2014
В сборнике собраны материалы докладов III международной научно-практической конференции " Фундаментальная наука и технологии - перспективные разработки". ...
Added: June 3, 2014
Derkachev P., Директор школы 2019 № 5 С. 65-73
В статье анализируются результаты социологического опроса по актуальным вопросам правоприменительной практики в сфере общего образования. ...
Added: June 12, 2019