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News
June 11, 2026
Doctoral Student at HSE University Reveals Hidden Layout of Ancient Parion
İdil Malgil, a researcher at HSE University, conducted a UAV-based LiDAR survey of the ancient Roman city of Parion in present-day Turkey. The high density of the scans allowed the team to detect subtle terrain features concealed beneath the ground and vegetation. The survey revealed traces of entire neighbourhoods, terraced structures, and walls that had remained invisible during routine excavations and could not be identified through aerial photography. The findings have been published in Ancient Civilizations from Scythia to Siberia.
June 11, 2026
Mathematicians from Nizhny Novgorod and Shanghai Study System Stability
Mathematicians at HSE University–Nizhny Novgorod, in collaboration with colleagues from Tongji University in Shanghai, are investigating the fundamental causes of structural stability in systems and the mechanisms underlying its disruption. In this interview with the HSE News Service, Prof. Olga Pochinka, Head of the International Laboratory of Dynamical Systems and Applications at HSE University–Nizhny Novgorod and leader of the project ‘Qualitative Theory of Systems of Ordinary and Partial Differential Equations,’ discusses the project, which is being implemented as part of HSE University's International Academic Cooperation programme.
June 11, 2026
Neurolinguists Assist in Awake Surgery on 11-Year-Old Patient with Epilepsy
Researchers at the HSE Centre for Language and Brain took part in a rare awake neurosurgical procedure performed on an 11-year-old patient with drug-resistant epilepsy. Working alongside surgeons at the Voyno-Yasenetsky Centre of Specialised Medical Care for Children in Solntsevo, they monitored the resection of a portion of the left temporal lobe, where the epileptic focus had been identified.

 

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?

Процесс разработки и продвижения новой продукции

Гл. 8. С. 169–188.
Kazakov S. P.

This book chapter discusses issues related to the innovative activity of firms, the similarity and distinction of the following categories e.g. innovative marketing and marketing innovations. The issues of the new product development process and successful commercialization of innovative products in the market are thoroughly examined in this book chapter.

Language: Russian
Full text
Keywords: инновациимаркетинг инновацийинновационные продуктыкоммерциализацияinnovationsproduct innovations commercializationNew product developmentmarketing innovationsinnovative marketingразработка новой продукцииинновационной маркетинг

In book

Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
Маркетинг-менеджмент : учебник и практикум для бакалавриата и магистратуры
И.В. Липсиц, О.К. Ойнер, А.В. Заздравных, С.П. Казаков, Коро Н., Л.С. Латышова, Е.К. Пантелеева, Г.А. Полынская М.: Юрайт, 2016.
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