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Working paper

«Cult Camp Classics»: специфика нормативности и стратегии зрительского восприятия в кинематографе

This article is a part of collective pro ject which investigates the notion of “classics” and shows how it functions in contempor ary humanities and cultural practices. The author analyses the construction of nor ms in cinema (as cultural institute and mass communication medium) and accents the strategies of spectator ’s reception. Fro m sociologist’s point of view, we can’t use the notion of “classics” to describe cinema, as we do with art and literature: cinema is a part of mass culture, it work s as universal, anti-traditionalist and easily accessible medium, and it’s character contradicts the main sense of notion “classics”. But the common sense usage and the constructions of cult and classics in cinema made by or dinary spectator s work as impor tant cultural symptoms — first of all, the symptoms of histor ical thinking in cinema mechanism itself. These pro cesses of creating classics by common reception in or der to preserve a gap between different gro ups of images can be seen first in genre classics, and second in classical Hollywoo d cinema, as this notion is applied by or dinary spectator s. The author shows the impor tance of the notion of “cult movies” for contempor ary cinema studies methodology and compares cult cinema and cinema classics as two influential and insufficiently understoo d strategies of reception.