The collection contains materials, reports and presentations at the II International scientific-practical conference "Innovative technologies in cinema and education", held 21-25 September 2015 in Moscow at the Russian State Institute of Cinematography named after SA Gerasimov. For cameramen, of Cinema, the film industry education teachers as well as students and other professionals.
In the public discourse, cinematic views on the analysis of movies traditionally prevail. The author suggests another approach: in the course of the experiment aimed to reveal the audience's perception of the film „Welcome to Zombieland the author discovers an atypical interpretation of this horror film as an instrument of educating the young generation, those features of the ideological message of the film that can transform any genre into, it would seem, its complete opposite - a collection of contemporary society norms and behavior patterns. The main conclusion of the article is that the perception of a film is a complex social action which always goes beyond any cinematic interpretations.