Corporate brand values perception gap analysis as an internal marketing management system assessment tool
Высшая школа экономики , 2012. No. 03/MAN/2012.
One of the major problems facing Russian companies is the problem of differences between brand promises and the experience of actual consumer interaction with that brand, resulting in image destruction and the customers’ refusal from repeat purchases. Having taken as the basis the idea of gap analysis in perception of corporate brand values by different stakeholder groups (owners/top managers, personnel and customers), we have developed and tested a methodology of internal marketing management system assess ment, assuming that a significant gap between declared, shared, and perceived brand values is a consequence of absence or inefficient functioning of this system.
Friendly bureaucrats, formal rules and firms' investment decisions: evidence from a survey experiment in Russia
, , International Journal of Emerging Markets 2021 Vol. 16 No. 2 P. 347-369
This paper investigates the links between investment activity and personal contacts for small and medium-sized firms with public officials at the sub-national level in Russia. A list-experiment design, using a survey of 21,000 Russian firms in 2017, was used to evaluate the importance of personal connections with officials for conducting business. A total of 27% ...
Added: September 4, 2020
MAKING A MUNDANE CEREMONY INTO A MEANINGFUL ORGANIZATIONAL RITUAL -- RE-DESIGN OF RIBBON-CUTTING CEREMONIES FOR OVERSEAS MANUFACTURING PROJECTS
, / Высшая школа экономики. Series MAN "Management". 2020. No. WP BRP 62/MAN/2020.
According to UNCTAD, the global number of foreign direct investment projects in manufacturing announced in 2018 reached 8049 (UNCTAD, 2019: 9-10). Although the real number of realized projects will be much smaller in 2020-2021 because of the global fall of foreign direct investments (UNCTAD, 2020: xi) the overall number of newly installed factories will be ...
Added: September 22, 2020
, Technological Forecasting and Social Change 2017 Vol. 119 P. 205-210
This paper offers a novel comprehensive conceptualization of Energy Technology Foresight (ETF) in emerging economies, including development trajectories, key methodological tools and elements, major challenges and weaknesses. ETF allows the emerging economies to provide the basis for government's energy policy, to create a common vision among the various actors and to strengthen R&D and innovation ...
Added: June 20, 2016
, , Маркетинг и маркетинговые исследования 2016 № 3 С. 198-207
The article describes the essence of internal marketing, the evolution of its concept and the main directions of its implementation in the company. Internal marketing represented as an ideology of institutional activities which companies should consider staff as internal customers in conjunction with external customers of the company as a basis for formation the system ...
Added: April 5, 2016
L. : Emerald Group Publishing Limited, 2019
Modeling economic growth in contemporary Russia ...
Added: March 24, 2019
, , / ЦЭФИР и РЭШ. Series WP101-1 "Научные труды ЦЭФИР и РЭШ". 2007. No. 101.
The paper studies monetary policy in an economy, in which the manufacturing sector is ousted completely by the presence of a large natural resource industry. Thus, the economy produces only non-tradable goods, which can complement or substitute imported goods, and the primary shock to the economy comes from the ”uctuations in the world price of ...
Added: April 22, 2013
State-controlled "national champions" of the Russian banking market: Concentration, competitiveness, and efficiency
, / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
This paper tries to assess some of the effects from industrial policy of growing state-controlled "national champions" in the Russian banking industry. We look at market concentration and competitiveness and average bank efficiency. A modified method of calculating the indicators of market concentration suggests that main segments of the market have crossed the threshold of high ...
Added: February 25, 2013
Russian territories of outrunning development in mono-cities: Current and prospective opportunities for foreign investment into manufacturing
, , , Journal of East-West Business 2020 Vol. 26 No. 4 P. 365-390
The paper describes a new form of investment attraction recently introduced in Russia—territories of outrunning socio- economic development (TOSEDs). These initiatives provide tax and other benefits to 20 territories in the Far East and to 90 cities in which a considerable number of jobs are concen- trated in a single factory (mono-cities). Using secondary sour- ...
Added: May 26, 2020
, , / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2022. № WP3/2022/05.
In this study we explore evolution of the job structure in the Russian economy during the first 20 years of this century. Does it change through a consequent substitution of relatively worst (in terms of quality) jobs by better jobs? Or through a destruction of middle quality jobs? Or do we observe stagnation and conservation ...
Added: October 26, 2022
, , / The Case Center. Series CASE "Reference no. 517-0194-1 "Management"". 2017. No. 517-0194-1.
The case examines the producer–retailer relationships of the Bonduelle company in the Russian fast-moving consumer goods (FMCG) market. The Bonduelle Group is the world's leading company in vegetable processing. This case focuses on the analysis of the Bonduelle experience in category management development in the Russian market. Category management is a process of managing a ...
Added: February 25, 2018
The use of technology platforms as a policy tool to address research challenges and technology transfer
, , , The Journal of Technology Transfer 2017 Vol. 42 No. 1 P. 206-227
The paper analyses technology platforms (TPs) that are seen as a valuable policy instrument to assist a multi-stakeholder formulation and implementation of long-term research and development (R&D) programs in specific technology areas. TP are predominantly initiated by policy-makers to support a wide range of priority technologies through direct funding and indirect support measures, information and ...
Added: April 21, 2014
The Index of Recreation Marketing Excellence: An Audit Instrument for Measuring the Effectiveness of Marketing Efforts at a Student Recreation Center
, Journal of Park and Recreation Administration 1998 Vol. 16 No. 3 P. 58-86
Executive Summary: The paper develops and demonstrates the use of a comprehensive audit for evaluating the effectiveness of external marketing, internal marketing, and service quality in the context of a recreation center. The inclusion of internal marketing and service quality in the audit represents an extension of existing audit frameworks in the recreation field that ...
Added: January 20, 2017
, / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services. The Foresight methods cover expert interviews ...
Added: August 31, 2015
, , , Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
Россия в глобальном мире. Сборник научных трудов 10-й Всероссийской научно-теоретической конференции
СПб. : Издательство Политехнического университета, 2012
Сборник содержит материалы по проблематике: Россия в условиях глобального кризиса: внутренние и внешние угрозы; эволюция взглядов на роль государства в экономии; модель многополюсного мира; преемственность политической власти в России: история и современность; опыт управления развитием по пути национального проектирования; энергетическая безопасность Запада как вызов России; перспективы вступления России в ВТО: экспертные оценки и прогнозы; Россия ...
Added: February 14, 2013
, Global Business and Organizational Excellence 2016 Vol. 35 No. 4 P. 44-54
Oriflame CIS, a regional subsidiary of a Swedish beauty and cosmetics company operating in the countries of the former Soviet Union, generated 43 percent of global sales and 62.2 percent of operating profits for the parent company in 2014—despite the fact that markets in Russia and Ukraine were stagnant or declining. Using an attractive remuneration ...
Added: April 5, 2016
, , Маркетинг в России и за рубежом 2016 № 6 С. 75-85
The most recent social, economic and political events affected the Russian tourism industry significantly. One of the key problems is the customers’ choice between individual trips and trips organized by travel companies, including so called package tours. Services forming the service package determine the customer’s overall satisfaction with the tour package. This paper examines the ...
Added: November 15, 2016
, , , М. : Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
Exports-performance relationship in Russian manufacturing companies: Does foreign ownership play an enhancing role?
, , Baltic Journal of Management 2018 Vol. 13 No. 1 P. 20-40
Purpose - The purpose of this paper is to examine the relationship between export activity and firm performance for a positive impact of foreign direct investments. We also analyse two possible causes of the effect: technology transfer and financial support. The theoretical background is rooted in the resource-based approach taking into account multinational companies’ perspective ...
Added: October 15, 2016
, , , Foresight 2017 Vol. 19 No. 5 P. 528-540
Purpose – The purpose of the study is to show the technical potentials of a variety of renewable energy sources in Russia, as well as benefits from their deployment including hydrocarbon savings, emission reduction and lower energy cost. Design/methodology/approach – In the paper, Russia is compared with other countries in terms of actual installed capacity ...
Added: September 25, 2017
Специфика клиентоориентированности компаний на российском рынке: результаты эмпирического исследования
, , , Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2015 № 4 С. 39-73
The purpose of this paper is to broaden current view of customer orientation by exploring the specific forms of customer orientation in the Russian market. The investigation of the particularities of the customer orientation in Russia is in line with the current trends in marketing theory and instrument development and their adaptation to emerging markets. ...
Added: February 12, 2016
, International Journal of Culture,Tourism and Hospitality Research 2013 Vol. 7 No. 1 P. 3-10
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development. Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based ...
Added: October 22, 2013
, , М. : Издательский дом НИУ ВШЭ, 2017
В аналитическом докладе представлены результаты форсайт-проекта «Исследование глобальных вызовов и долгосрочных тенденций инновационного развития в сфере возобновляемых источников энергии», проведенного ИСИЭЗ НИУ ВШЭ при информационной и финансовой поддержке Группы компаний «Ренова». Исследование было сфокусировано на трех тематических областях: преобразование энергии солнца в электрическую; преобразование энергии ветра в электрическую; преобразование энергетической биомассы в тепловую и электрическую энергию. ...
Added: April 4, 2017
, Foresight 2017 Vol. 19 No. 2 P. 139-151
Purpose – The purpose of the study is to present and critically assess the outcomes of the Foresight study of the Russian energy sector, undertaken in 2014 in the course of a large-scale national Foresight exercise – ‘Science and Technology (S&T) Foresight 2030’. Design/methodology/approach - Methods applied in the Foresight study include literature review, statistical, bibliometric ...
Added: January 25, 2017