This paper deals with the metaphoric representation of the concept cash in professional discourse. It is based on the analysis of conceptual metaphors in English written texts produced by students majoring in economics. The paper focuses on the metaphor as a means of verbalizing special knowledge in a professional type of economic discourse. A comprehensive analysis, applied by the author, contributes to the development of a metaphoric model of the concept cash.
The artcile presents nominations for interpersonal status of communicators in different types of intercultural discourse. These depend on the level of professional competence and range along the scale "naive - specific".
In present extended abstract cultural heritage, both tangible and intangible, is considered as a facilitator of cultural and event tourism development in rural territories.
Tourism development in St. Petersburg, which is a major cultural centre, has improved in terms of the tourist flow; both tourism types and tourist products have become more diverse. These improvements give ground for a fairly optimistic prognosis for the tourist industry in St. Petersburg. At the same time, there are a number of factors which tend to endanger sustainable development of tourism in St. Petersburg. The current situation calls for a more flexible and innovative approach to industry development. Among these factors we can single out the pronounced seasonal character of tourism, short-term visits of most of the tourists, the rather conservative, academic image of the St. Petersburg culture, which compromises the city’s appeal as a tourist destination for certain tourist segments. Apart from that, the critical limitation imposed on the development of cultural tourism in general and of creative tourism in particular is the low involvement of the population in cultural and tourist events held in the city. All in all this makes it relevant to look for new approaches for creative tourism development in St. Petersburg as an important tool for the sustainable development of the industry.
The article aims at considering the existing and potential competitive advantages of St. Petersburg as a tourist destination on the basis of creative tourism development.
The research applied for research abilities of critical discourse analysis for new religious movements’ analysis. A long tradition of religion research in social sciences had a lot of theoretical issues. In this paper we show how theory is used for empirical survey.