The market of telecommunications services is one of the most important and promising sectors of Russian economics, and its development has an essential impact on development strategies of all industries. In recent times, we observe a tendency for the operators’ business to shift from providing communications services to supplying integrated ICT services. A positive trend line of market growth is predicted for the coming five years. However, the problem of keeping and even expanding the subscriber base is an ongoing task of all telecom companies. One of the possible solutions to this problem is developing a rational tariff policy, which may take into consideration not only the interests of the company and its investors, but also the subscribers’ preferences. One of the main components of the tariff policy is developing new tariff plans, which meet the afore-mentioned requirements.
In the paper, a new concept of tariff plan development is proposed. It is based on identifying stable groups of existing tariff plans and subscribers’ preferences that are non-linearly related with tariff plan characteristics. The proposed method is based on the concept of client lifetime value (CLV) that characterizes discounted profit received from a customer during all the time he consumes services from the company. This approach gives us an opportunity to build-up a CLV forming model, relying on subscriber’s consumption of mobile services and price characteristics of tariff plans. This seems quite important in the conditions of volatility of the high tech market and intensive changes in patterns of subscribers’ consumption of services.
Within the proposed concept, an info-logical model for developing and evaluating a new tariff plan is developed. The model is based on the synthesis of neural networks and genetic algorithm. The proposed model allows us to make assessment of combinations of tariff plans’ price characteristics created by telecom company specialists, and to determine an optimal combination representing local or global maximum of CLV in the given time interval. This may be done for each subscriber’s consumption profile and for the given period.
The approach gives us an opportunity to choose a tariff plan (from existing and newly created tariffs) for every subscriber cluster, which satisfies subscribers and investor preferences while providing maximum company profit.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.