How to Implement Category Management in Russian FMCG Retail Chains? The Case of Bonduelle Company
The purpose of this paper is to describe how the food embargo influenced changes in the relationships among Russian agricultural companies. To achieve the objectives the qualitative research – focus group was conducted. The participants were selected from the companies of Russian agro-industrial complex, who at the time of the study held the position the position of senior or middle management personnel in the companies operating in Russia. The research identified that there are desires for long-term partnerships, priority of such characteristics as reliability and confidence in the company and its reputation among Russian agribusiness. That illustrates that the companies of the Russian agroindustrial complex are oriented to use the relational approach. The research identified that among agricultural companies in Russia the relevance of the Relationship marketing approach is increasing.
This two-part overview of contemporary Russian anthropology focuses in detail on the work of several scholars and situates it in the changing landscape of Russian academia. The main issue I address is debates about an academic identity of Russian anthropology as ‘historical science’. Given that in Western anthropology, history has become one of the leading modes of anthropological analysis and that the turn to history marked a radical repositioning of anthropology’s very subject, it is important to explore how such configurations of history and anthropology work in other anthropological traditions and what the reasons are for turning to history or, conversely, avoiding it, for specific national, continental and transnational anthropological schools. In this article, I explore these questions by focusing on anthropology in Russia with an aim of reassembling the relationship between anthropology and history from the point of view of the anthropology of time. I ask what temporal frameworks underscore the relationship between anthropology and history. I explore these understandings ethnographically, that is, through ethnographic interviews with Russian scholars in addition to close readings of their works.
The book is dedicated to the 100th anniversary of Russian parliamentarism. The analysis of historical experience and actual problems of development of parliamentarism in Russia, Germany and a number of other European countries is presented. The authors are leading Russian and foreign experts from a number of research centers in Russia and Europe. Materials on the analysis of the development of parliamentarism in Germany and other European countries are based on the results of the European project "Parliamentary representation in Europe: recruiting and the career of legislators in 1848-2005", implemented during the last decade.
The book is addressed to a wide range of readers - scientists, politicians, public servants, teachers and students, everyone who is interested in the history and modern experience of Russian and European parliamentarism.
Russia’s policy towards Northeast Asia cannot be understood independently of its general Asian strategy, primarily its pivot to Asia, which has practically become an official policy after 2014. We are witnessing two contradictory tendencies in Washington and Seoul. The Trump administration seeks to assume a tougher stance on North Korea. At the same time, South Korea’s new government is likely to be more moderate towards Pyongyang. At the same time Russian experts expressed considerable hope.
This case describes foundation (2009) and rapid development of Izbenka LLC, local retailer of diary products in Moscow market. The company is focused on healthy natural food and managed to establish over 100 stores in Moscow. In its passion for natural products the company has a very thorough supplier selection policy. Izbenka managed to achieve high growth rates and attract loyal customers with ECR (efficient consumer response) and efficient logistics. Due to these competencies over 70% of products are produced, delivered and sold on the same day. Well trained and customer centric employees also contributed much to customer retention. In 2012 the CEO of the company decided to launch new retail format, that offered extended assortment, in addition to diary products customers were offered fresh meat, vegetables and fruits. This store chain was called VkusVille. Soon after the launch it became clear that its performance was way bellow the forecasts. One of the reasons was that the new store chain did not use the company's competitive advantages. The case focuses on the sources of competitive advantages of Izbenka company and their applicability to the new store format. This case was tested in master-level courses and is also applicable for MBA students. Requires knowledge of basic marketing and business strategy concepts.
The basic concepts of ECR (Efficient Consumer Response) – «The effective response to customer requests,» which is a synthesis of integration and inter-organizational coordination of contractors in the supply chain. The concept of manufacturers and retailers work together as partners to efficiently and effectively organize the value chain, focused on customer needs. ECR include two fundamental aspects: efficient logistics and SCM-solutions and category management.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management