Marketing social innovations concept: an appeal for methodological pluralism
Scientific articles digest is the result of working of the international scientific practicallyoriented conference for students, graduates, post-graduate students and young scientists “Brand Management in the XXI century” that was held in the School of Public Administration in Lomonosov Moscow State University on December 11, 2012. Digest refers to actual problems in brand management in the various fields. Branding is being studied interdisciplinary from the point of view of Management, Marketing, Public Administration and Sociology. Digest includes scientific articles of Russian and foreign students, graduates, post-graduate students and young scientists who study theory and practice of brand management.
There was described the forms of the existence and terms of dissemination of social innovations in volunteer activities.
Materials of the scientific investigations discussed at plenary session and sections of the international scientific and practical conference "Social Innovations in Development of the Labour Relations and Employment in the XXI Century" are presented in the collection (on September 15-16, 2014, Nizhny Novgorod, NNGU of N. I. Lobachevsky). The book is intended for researchers, teachers, graduate students and students, practical developers. The publication is prepared within a joint grant of the Russian Humanitarian Scientific Fundation and the Government of the Nizhny Novgorod Region "For the 25 anniversary of sociological education in the Volga region: social innovations in development of the labor relations and employment in the XXI century" (No. 14-13 - 52501).
Social innovation is acknowledged as one of the most promising tools of civic engagement and cross-sector partnerships to address social problems. It benefits society by improving its ability to organize and act and represents a new model of interaction between the state and civil society in addressing social problems. The article assesses the capacities and actual input of the Russian third sector (non-government not-for-profit organizations, or NGOs) in developing social innovation. It considers the essence of social innovation, discusses the critical role of the third sector as a favorable environment for the production of such innovation, and describes structural characteristics of third sector organizations which allow them to play a subjective role in developing and promoting innovative solutions in the social sphere. Based on empirical data on the state of Russia’s third sector and civic participation in NGOs, certain conclusions are made about the potential of the sector as a driver of innovation. We argue that the domestic third sector cannot be regarded as institutionally mature and ready for the production and dissemination of social innovation. In this respect, it is much inferior to European and American counterparts. Innovative initiatives developed by individual citizens as well as by NGOs are rather fragmented. Additional efforts are required to enhance their viability and replicability. Nevertheless, in spite of some inconsistencies, the dynamics of the third sector development and supportive public policies are in general going in the right direction. Policies in this field aim to create favorable conditions for NGOs and thereby strengthen their capacities in facilitating innovative changes in the social sphere.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.