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Regular version of the site

Book chapter

Привлекательность мест как комплексный индикатор удовлетворенности в маркетинге жителей

С. 68-83.

Place attractiveness is considered as a combination of its ability to attract new residents, retain existing residents, and promote the natural growth of the population and settling of the natives. The complex category reflects residential satisfaction, on the one hand, and efficiency of place marketing, on the other. Being measured through spatial behavior indicators, it creates the opportunity for market segmentation on the theoretical level.