Маркетинговые аспекты развития государственно-частных партнерств
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact.
JAGDISH N SHETH, PHD
Emory University Founder, Academy of Indian Marketing
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation and relationships with the environment created within the social sciences, allow to formulate an alternative approach to the study of non-profit marketing organizations. Recommendations for future research are offered.
Monograph contains of a comprehensive research in the field of managing development system of national and international transport corridors (ITC) and devoted to the urgent, but relatively poorly understood and insufficiently covered in the scientific and academic publications the problems of strategic planning, logistics infrastructure and the formation of integrated transport and logistic systems, the organization of multi - and intermodal transportation of cargo in containers to ensure the implementation of export-import and transit potential of Russia in the global system of ITC.
The monograph consists of four interrelated sections. The first section analyzes the history of development and current state of European and Asian ITC passing through the territory of Russia. It is shown that the role of Russia in the development of transit flows of goods in the global system of ITC is prior. The second section is devoted to multi-modal and intermodal freight technologies of the system - and goods movement on the ITC. It addresses the organizational and technological features and the classification of multimodal transport of goods, development trends of intermodal freight containers, justified by the benefits of inter - and multi-modal transportation technologies and their economic efficiency. The main part of the monograph is the third section, in which great attention is paid to strategies for creating major transportation hubs and ports core network of terminal facilities and logistics centers and the formation of integrated transport and logistics systems in the areas of attraction for national and international transport corridors. The final fourth section is devoted to the geopolitical and practical issues of formation in Russia of international transport corridors and issues of national security Russia. The book is designed for a wide range of employees, managers and entrepreneurs of transportation, freight forwarding, industrial and commercial companies, academics and experts in the field of transport economics, foreign trade activities, logistics, distribution and logistics of transport, it can be used by federal and regional governments, researchers, teachers, postgraduates and students of higher educational institutions and economic profile.