Статья «Особенности формирования отраслевой цепочки ценности в машиностроительной отрасли»
The article presents the key aspects of successful investment process modeling for investment projects. A successful investment process means a series of investment decisions on timing, risk and investment objects and activities for their implementation, aimed to generating positive indicator "alpha", which is the maximum possible total return of specific investment project. In practice, there is no unique investment process, applicable to any investment decision, however, there are basic requirements that must be met to ensure a successful outcome of investment process. These requirements include availability of investment opportunities, forecasting skills and mechanism for investment project implementation.
This paper proposes a conceptual approach to take into account both short-and long-term effects of marketing activities in enterprises across the value chain and developed a set if new indicators that allow for the analysis of the contribution of companies involved in creating value for customers in the aggregate terms across the value chain. This paper integrates the concepts of network relations, value chain management and inter-firm marketing effort that focus on customer orientation. Based on this conceptual basis we propose a sequence of actions that can translate these concepts into measures and indicators that allow a firm to understand their role in creating sustainable value. These measures are then validated through the analysis of customer orientation marketing approach.
This article offers a critical review of the concept of "shared value" proposed in 2011 by M. Porter and M. Kramer. This concept is an important element of corporate strategy development. The idea of the approach is that the business builds its commercial and social priorities, and because of this, it can develop a more balanced way. However, this concept is not indisputable, and contains a number of difficulties in understanding and implementation.
Multi- and interdisciplinary nature of the supply chain management and modern logistic strategic potential define logistical context of a business model.
Some implications have been made based on the reviewed articles about logistics and business models. (1) It is evident that authors have little agreement about logistical challenges in business models that can be explained by lack of unity in understanding the business model concept. (2) Logistics and business models are interrelated. Logistics influences efficiency, results and possibilities of a business model development. Moreover, a business model defines requirements for logistics. (3) Significance of logistics in a business model is determined by the object of logistics which is an aggregate of interrelated material, information and financial flows. The system of material flows ensures management of information flows in the value chain. This in turn is a basis of fair distribution of financial results between supply chain partners.
The author uses a consolidated definition of a business model as an object that deals with assessment, creation, distribution and supply of value to the client, and also with allocation of profit collected thanks to its acknowledgement on the market. The researcher attempts to update logistics as an instrument of developing and applying a business model. It is emphasized that it has an unquestionable primary role in the chain to create, distribute and supply value to the client.
The author suggests and describes the model of a logistics business model and develops a system of indicators to evaluate and analyze logistics in a business model. The system of indicators can be used to complete two tasks. The first task is to evaluate logistical component of a business model to develop logistical strategy in a company. The second task is to analyze the results of logistical activity in the framework of a business model to understand the rationale to develop a new business model in a company.
Many companies strive to increase their value proposition to the traditional Web search engine and to novel applications. With the increased popularity of the semantic web and Linked Open Data this paper is presenting a method to create rich semantic annotations using the RDFaCE approach. The approach is based on providing different views to the content authors such as a classical WYSIWYG view and a WYSIWYM (What You See Is What You Mean) view making the semantic annotations visible.