Homo faber в борьбе за независимость от homo economicus
Cataclysms of the twentieth century enabled to speak about the cultural paradigm shift: the New Middle Ages began to crystallize. In this paper the rethinking process (mainly in economic but also philosophical discourse) of the meaning of labour is sketched. The importance of noneconomic sense of labour (which can be understood as Service) has been realized even in some branches of political economy. Self-centred homo economicus is regarded as secondary to unselfish homo faber. Different reasons of standing for this ideal are outlined.