Социальный смысл и коммуникативная практика
The article identifies and justifies the distinction between subjective and event-driven approach in psychology way of life of the individual. Position disclosed approaches to key issues of psychology way of life: determination and self-determination, the lifetime of the person, life development and maturity. Outlines possible prospects for cooperation and integration approaches.
Gastronomic consumption practices are one of the main ways of forming the corporeal human identity, a marker of his/her cultural and social status. Specificity of food as a material medium of symbols and signs, which are assimilate d at the level of the most direct corporeal experience, determines its consumption as a complex system of communication links. Today, the practice of food consumption in the form of fast food is especially relevant and registers new forms and ways of communication, not only gastronomic, but also reflecting power and new gender relations. It can be argued that it is in the form of fast food (Mac-food) the symbolic content of food overcame and absorbed its physical and technical aspects.