Book chapter
«Экономика Рунета 2011-2012»: методика и результаты измерения российских онлайн рынков
The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the company. The goal of this work is to propose better interpretable recommendations based on FCA and association rules.
We describe a new recommender system for the Russian interactive radio network FMhost. The underlying model combines collaborative and user-based approaches. The system extracts information from tags of listened tracks for matching user and radio station profiles and follows an adaptive online learning strategy based on user history. We also provide some basic examples and describe the quality of service evaluation methodology.