The article analyses new health consciousness in relation to healthism, origins and key directions for problematization of phenomena. While ‘new health consciousness’ denotes increased significance of self-preservation in the public discourse and the shift of liability from public health services to an individual, ‘healthism’ indicates the tendency to moralize healthy lifestyle that may lead to negative consequences for those who do not fit the image of a healthy citizen. Emergence of these phenomena at the end the XX century is a result of the interplay of social, political and economic factors. Such key directions for studies of new health consciousness are outlined as analysis of cultural beliefs around healthy lifestyle, its politicization and commercialization, regulatory implications and ideological foundations of healthism, gender aspect of phenomena. Topicality of these issues in sociological researches proves significance of sociological expertise of public health policy and health promotion.
Unlike Western philosophy, the philosophical tradition of China and the whole Eastern Asia is founded on the premise of organic unity of spirit and nature and
the corresponding aspects of human experience. This article explores the condi- tions and nature of such unity, often named the body knowledge. The author
claims that the metaphysics of the body knowledge is based on the concept of self-concealment or self-abandonment which amount to the eternal “return
to the origin” while its epistemology equates consciousness to the universal cor- respondence and above all the presence of spirit in the immanence of life.
Its main and totally practical value is the capacity to anticipate the course of events and support the “unfolding” of things, let everything be. It affirms
that things are to the extent they are not and the spirit coincides with pure ma- teriality in the living immanence. This made the body knowledge the basis of
politics and strategical thinking in the Far Eastern civilization. The body
knowledge is of particular importance in the contemporary informational civili- zation which gives priority to the pragmatics of communication over objective
truths and the free actualizations of synergy over formal collectivism. Above all, it helps to restore the existential meaning of learning.