Интеллектуальная компьютерная указка как способ управления вниманием массовой аудиторией.
This research work deals with the problem formulation of control of complex organizational structures. The mechanism of functioning of such systems is described by example of a vertically integrated company (VIC). The problems of strategic and operative control of VIC are considered. The methods for solving such problems based on genetic algorithms and neural networks are suggested. A new iterative procedure for coordination of strategic and operative control goals based on the estimation of imbalance between shareholder value and net profit distributed for payment of dividends to shareholders is suggested.
The considered system is a double criterion optimization problem with complex multiparameter restrictions.
In this work is presented a new approach to the designing of intelligent systems of the control of the shareholder value for the vertical-integrated Financial Corporation (VIFK). Developed system based on using of system-dynamics methods for the simulation of the synergic interaction between different business directions of VIFK for the target of shareholder value maximization. Note, the described system has been successfully introduced in biggest Russian banking groups and it is used for the preparing of strategic decisions.