Bank card payments, Internet banking, payment systems for online activities (WebMoney, etc.) are developing in contemporary Russia. In 2015 more than 70% Russian citizens have a bank card, more than 40% pay for goods and services via a bank card, more than 25% use Internet banking and about 15% use payment systems for online activities. Using electronic money is a common practice mostly for urban citizens who are well educated and have high levels of income. There are some barriers to the development of bank card payments, Internet banking and payment systems for online activities. They are technological obstacles, economic restrictions and unfavorable social contexts. The research is based on the Zelizer’s theory of money that emphasizes the social meaning of money. The Monitoring of Financial Behavior and Trust in Financial Institutions by the National Research University Higher School of Economics (the HSE) is the data source for the study.