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Regular version of the site

Book chapter

Сегментация в маркетинге жителей российских городов

С. 336-345.
Рожков К. Л., Скрябина Н. И.

The purpose of the study - identification and systematization of factors of place attractiveness for inhabitants (quality of local life). Research method is a survey of the population of the five cities of the Republic of Karelia. The most important results and conclusions of the study: place attractiveness depends on both objective factors of the local environment and the perceptions of local population. Perception, in turn, is formed by the existing local way of life.