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Regular version of the site

Book chapter

Role of Scenario Planning in Company's Strategy Map Development

P. 1137-1144.
Liubakova (Vladimirova) N. M.

This paper serves to discuss an opportunity of appending BSC approach of external analysis results. Companies deal with uncertainly and evolutionary change in their environment. Assessing these changes‘ implication on firms‘ strategies require the creation of special techniques. One of these tools is scenario planning. The paper represents possible scenarios of Russian business environment and method of including these results to the strategy implementation process. This analysis was limited by using information from papers, concerning Russian specifics of BSC usage, which sometimes were very limited.