Ценности и ожидания некоторых электоральных групп российского общества
The article presents the results of a study which was carried out on a Russian sample and dealt with a new sociopsychological construct «social axioms». The study showed that the universal structure of social axioms revealed by M. Bond and K. Leung in their cross-cultural studies is replicated on the Russian sample with some changes and it has certain specificity. In addition the authors have revealed some interrelations between the social axioms and the socio economic and sociopolitical beliefs of Russians.
The chapter describes characteristics of Russian innovators acting within and without formal education system in comparison with Russian population as a whole. The study gives an indication of values (according to Schwartz’s theory) and motivational (PSED questionnaire) structure inherent to innovators as well as socio-demographic information such as education and occupation. The main values that underlie innovators’ activity and distinguish them from average Russian person are Universalism, Benevolence, Self-Direction and Stimulation. On the contrary such values as Conformity and Power are less important for innovators. Concerning motivation to innovation four types of motives that trigger innovative project launching were identified: social, status, financial and innovative. Social and innovative motivations serve as universal drivers of nowadays innovators in education. While financial and social motivations could play a distinguishing role for different groups of innovators. The main inference is that innovators from both sides of education, guided by the needs of others; even if they represent business oriented project, they always have a social mission. In conclusion the discussion on how the emergence of visible flow of grassroots innovation will change the education system.