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Value Modeling for Digital Platform
The research considers the problem of business and IT languages difference
while innovations implementation. That is why business and IT alignment plays
a key role in digital transformation, brought value to organization’s stakeholders. The
paper dealswith valuemodeling approach for network enterprise as a platform,which
allows to create value for network enterprise. The paper is built in according to Design
Science method. The most famous approaches to integration of different business
models are considered in the paper. The developed approach is based on integration
of Value Proposition Canvas and Value Delivery Modeling Language (VDML) and
afterwards transforming them into the modeling language of the enterprise architecture
ArchiMate. The approach allows to connect business strategy and value creation
process in terms of Enterprise Architecture. Moreover, the approach was applied in
real estate sales company as an owner of digital platform. Transformation to the
network enterprise allows to create new services, which will bring value both for its
clients and partners.
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