In article features advertizing and the PR text, differential and integrated features of the text as linguistic phenomenon, specificity of structure of the text, information types in the text are considered.
коммуникативное воздействие, этическое регулирование, языковая картина мира
19.01.11 Современное состояние и перспективы изучения проблем массовой коммуникации, журналистики, средств массовой информации
19.21.07 Теория массовой коммуникации
In article the questions connected with the analysis of influence of deep institutional, cultural and communication matrixes on functioning of the Russian business communications are considered. Communication between the institutional matrixes defining life of a society as a whole, the communication matrixes regulating social communications, and the matrixes setting frameworks of professional work in sphere of business communications is revealed.