Senior Customer Satisfaction in Hospitality: Drivers and Challenges by Gender
Purpose. Population aging increased all around the world that has underlined the importance of senior tourism investigation in hospitality. However, the satisfaction of senior customers in hospitality are mostly presented by English-speaking researchers, and there is a significant gap in other countries such as Russia. The purpose of this paper is to gain insight into the satisfaction of the senior customers in the hospitality segment using such variables as age, gender, origin, accommodation preferences, trip duration, income, and type of the trip.