Методики преподавания дисциплины «Межкультурные коммуникации»
In modern Polish press has become the main source of the image of Russia. Russian discourse rather slowly updated with new symbols, signs and unifying ideas. This is partly due to the fact that the current set of stereotypes about Russia is important for the Polish society as an element of own identity. Representation of modern Russia in the Polish press is quite scant - journalistic rhetoric is largely based on a very limited set of topos. However, as noted in the article, in recent years there is a deformation of toposes, and their imposition on each other, changing their typical set of connotations and reduced diversity. Simultaneously, there is a trend toward depersonalization Russia's image - it's becomes both less variable and negative. Refusal of a deep and structured perception means that information warfare advanced quite far and propaganda impact on the deepest level, where arise or transform persistent stereotypes and emotional memory of society. image of Russia; Poland; the press; social stereotype; propaganda; topos; intercultural communication
What can be done to improve East and West Bridges? What’s the role of interculturalists in East and West Bridging Building Capacity? How can we create training opportunity for interculturalists, thus to develop their East and West sensitivity, and consequently the knowledge and competence that can be for them useful to increase East and West reciprocal worldview’s understanding, and to forge intercultural dialogue and cooperation?
These were the questions that inspired the organization of East & west Conference, that for the first time put together SIETAR Russia and SIETAR Europa members, and that took place from 26th to 28th of October 2018 at the Higher School of Economics (HSE) in Puskin, Russia (nearby St. Petersburg).
\East & West 2018 event intended to create a cross-boarders learning space, where SIETAR members, from the fresh establish SIETAR Russia, and from the old established SIETAR Europa members, could meet openly and learn from each other, from each other’s culture, and from each other’s cultural perspectives. And this is what happened.
Intercultural communication is considered as a cultural form and as part of communication theory.