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Regular version of the site

Book chapter

Особенности применения концепции маркетинга взаимоотношений в маркетинге территорий

С. 212-217.

High competition of places for human resources forces representatives of municipal authorities to pay special attention to place marketing as a practice of social and economic development of various territories, contributing to the creation of their favorable image. The development of a positive image of the places is possible due to the optimization of interaction with local residents through the introduction of the concept of relationship marketing. The article discusses the main prerequisites, advantages and principles of implementing this concept.