Особенности применения концепции маркетинга взаимоотношений в маркетинге территорий
High competition of places for human resources forces representatives of municipal authorities to pay special attention to place marketing as a practice of social and economic development of various territories, contributing to the creation of their favorable image. The development of a positive image of the places is possible due to the optimization of interaction with local residents through the introduction of the concept of relationship marketing. The article discusses the main prerequisites, advantages and principles of implementing this concept.
The author points to some common theoretical roots of the new economic sociology and relationships marketing. The author describes many common research interests they have including their focus on relational aspects of the market exchange viewed as ongoing process accompanied by formation of long-lasting ties between exchange partners; active use of the network approach; studying motivation of the market participants; stressing the importance of communication and information exchange.
Thus, in spite of many substantive differences, the proponents of economic sociology and relationship marketing might have many reasons to pay closer attention to what is being done by their neighbors.
Proceedings of the 6th Corfu Symposium on Managing & Marketing Places organised by the Institute of Place Management, Manchester Metropolitan University, May 6th-9th, 2019.
Modern marketing is a system of many tools and technologies, subordinate unified scientific methodology. As part of this methodology are formed, improved and developed a variety of scientific theories by which knowledge about marketing systematized. The theory satisfactorily describes the marketing practice is impossible without including in it such an important element of the market economy as a mediator. At the same time the mediator on the market acts as a buyer and as a seller. This significant difference behaviors mediator behaviors of other market participants. And if the theory of consumer behavior and the theory of production represented a deep mature, the mediator of the theory say it is not necessary. We present some of the results obtained in this direction
The article examines the legal status of the main participants of currency relations: residents and nonresidents, on whom the state currency regulation and control is directed; the article raises an important issue of sings identification and determination of concept currency legal relations in terms of financial and legal science, as well as identifies the legal regimes of currency operations performed by residents and non-residents. The article raises the problematic issue of enforcement in relation to accountability for delays in the repatriation of currency earnings, and gives practical recommendations for balancing the risks involved.