Social media and Russian society
The emergence of social media in the 2000s has transformed Russian information dissemination and social relations. Brisk Internet penetration has set new platforms for civic and political discussions and has provided additional channels for brand promotion. A growing body of research is devoted to both consequences. This chapter outlines strengths and challenges of extant social media research, identifying key themes and problem issues in given areas. In the beginning, we provide a brief historical overview of existing social media platforms, communication patterns, and users practices on social media. In the second section, we compare research agendas and current findings in applied social media inquiries and summarize social media’s effect on politics, business, and society. In conclusion, we set an agenda for further research, focusing particularly on the growing role of social media in contentious politics in Russia.