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Book chapter

Междисциплинарный потенциал социальной семиотики и антропология цифровизации

С. 12-18.

Attention is drawn to the still limited understanding of social semiotics as a theory of the modalities of language
use. Meanwhile, the understanding of semiotics as a platform for interdisciplinary research is becoming increasingly clear. In this case, social semiotics appears as a concept of considering social systems, institutions, processes as sign systems and the dynamics of their development. This approach importance is revealed in the consideration of the digital anthropology problem.