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Data Envelopment Analysis as a Tool to Evaluate Marketing Policy Reliability
P. 289-304.
Zaytsev D., Kuskova V.
In this paper we describe the Data Envelopment Analysis (DEA) research design and its applications for effectiveness evaluation of company marketing strategies. We argue that DEA is an efficient instrument for use in academia and industry to compare a company’s business performance with its competitors’. This comparison provides the company with information on the closest competitors, including evaluating strategies with similar costs, but more efficient outcomes (sales). Furthermore, DEA provides suggestions on the optimal marketing mix to achieve superior performance.
Publication based on the results of:
Rogova E., Alina Blinova, Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie. Cracow Review of Economics and Management 2018 No. 5(977) P. 171-185
This study focuses on the technical efficiency analysis of Russian retail companies over the period 2011–2015. The main objective is to assess technical efficiency and to reveal factors that affect the efficiency and creditworthiness of this important sector of the Russian economy. Efficiency can be considered a basic measure of creditworthiness because it demonstrates management’s ...
Added: February 8, 2019
Влияние институциональных характеристик политической системы на эффективность государственной власти
Yureskul E., Политическая экспертиза: ПОЛИТЭКС 2013 № 3 С. 228-249
The article presents a topical theoretical approach to defining and measuring the efficiency of state power. The author suggests a combination of systemic and neoinstitutional approach to define state efficiency as a quantitative measure of a political system. DEA efficiency scores are calculated using empirical data for the years 2005-2010. Rank correlation and OLS regression ...
Added: November 17, 2014
Polyakov K. L., Polyakova M. V., Василевский М. И., Вопросы статистики 2020 Т. 27 № 6 С. 56-65
This publication refl ects the results of the authors’ research aimed at fi nding ways to reduce the complexity of appraising the investment attractiveness of potential recipients of investments. The purpose of the research is to create a methodology that will eff ectively manage not only the process of determining the recipients of investments but ...
Added: January 11, 2021
Dranev Y., Izosimova A., Meissner D., Journal of the Knowledge Economy 2020 No. 11 P. 676-691
Three approaches are developed for assessment of different types of organizational ambidexterity proposed in the relevant literature. The new model for measurement of organizational ambidexterity using data envelopment analysis (DEA) is introduced. The DEA score based on innovation activity inputs and two different performance outputs acts as a proxy for organizational ambidexterity. Sustainability goals and product ambidexterity are also analyzed ...
Added: October 15, 2018
Omrani H., Alizadeh A., Emrouznejad A. et al., Expert Systems with Applications 2022 Vol. 189 Article 116021
Performance evaluation enables decision makers (DMs) to have a better view about the weaknesses and strengths of leading units to improve efficiencies as a crucial goal. Data envelopment analysis (DEA) is the most popular technique to measure performance efficiency of decision making units (DMUs). However, conventional DEA is unable to consider uncertainty of input and ...
Added: October 12, 2021
Springer, 2014
This book is collection of the articles, published in honour of the Academician Prof. Deheuvels Paul from University Paris VI. Collection includes different articles on Mathematical statistics, Probability Theory fnd theier applications. Autors of this book are leading specialists in the mentioned areas. ...
Added: March 23, 2014
Besstremyannaya G., Simm J., Golovan S., / Center for Economic and Financial Research and New Economic School. Series CEFIR/NES Working paper "CEFIR/NES Working paper". 2017. No. 244.
The paper proposes a bootstrap methodology for robust estimation of cost efficiency in data envelopment analysis. Our algorithm re-samples "naive" input-oriented efficiency scores, rescales original inputs to bring them to the frontier, and then re-estimates cost efficiency scores for the rescaled inputs. We consider the cases with absence and presence of environmental variables. Simulation analyses ...
Added: October 23, 2019
Volkova I., / Высшая школа экономики. Series MAN "Management". 2013.
The idea that different firms can be classified into relatively homogeneous groups has been popular for many years, and many typologies have been developed and tested using a variety of classification tools. It has become apparent, however, that most clustering tools are somewhat limited, because they create groups of companies based on similar characteristics, without ...
Added: February 18, 2014
Afanasiev A., Krivonozhko V., Lychev A. et al., , in : Yu. G. Evtushenko, M. Yu. Khachay, O. V. Khamisov, Yu. A. Kochetov, V.U. Malkova, M.A. Posypkin (eds.): Proceedings of the OPTIMA-2017 Conference, Petrovac, Montenegro, 02-Oct-2017, published at http://ceur-ws.org. : Sigmaringen : CEUR Workshop Proceedings, 2017. P. 13-18.
In data envelopment analysis, methods for constructing sections of the frontier have been recently proposed to visualize the production possibility set. The aim of this paper is to develop, prove and test the methods for the visualization of production possibility sets using distributed computations. In this article a general scheme of the algorithm for constructing ...
Added: March 16, 2018
Gasparyan O. T., / Высшая школа экономики. Series PS "Political Science". 2014.
Government efficiency is one of many fuzzy terms in contemporary political science. Due to its multidimensionality, it is not well-defined and, therefore, hard to identify. The idea of the current research is to create an index of government efficiency using data envelopment analysis. Using a sample of 127 countries for the period of 2009-2011 we ...
Added: October 13, 2014
Zaytsev D., Kuskova V., , in : Proceedings - 25th ISSAT International Conference on Reliability and Quality in Design 2019. : [б.и.], 2019. P. 228-232.
In this paper we describe the Data Envelopment Analysis (DEA) research design and its applications for effectiveness evaluation of company marketing strategies. We argue that DEA is an efficient instrument for use in academia and industry to compare a company’s business performance with its competitors’. This comparison provides the company with information on the closest ...
Added: December 10, 2019
Abankina I., Aleskerov F. T., Belousova V. et al., Technological Forecasting and Social Change 2016 No. 103 P. 228-239
Over the last few decades, performance-based funding models of universities have been introduced and have made universities build and implement different strategies to enable them to compete and be viable in changing circumstances. In turn, national governments are focused on providing universities with more opportunities to run efficient programmes that advance higher education. This paper ...
Added: October 14, 2015
Abankina I., Aleskerov F. T., Belousova V. et al., , in : Data Envelopment Analysis and its Applications. Proceedings of the 13th International Conference of DEA. : Braunschweig : [б.и.], 2016. P. 25-33.
In recent decades, increased economic pressure and growing societal expectations have led to the introduction of performance-based funding models for universities. In this respect, a great scholarly attention has paid to how to evaluate universities performance correctly. This allows national governments to design and apply various taxonomies to facilitate the development of efficient programmes for ...
Added: October 20, 2015
Teplova T., Sokolova T., Экономика и математические методы 2017 Т. 53 № 3 С. 110-128
In this paper for the first time on the base of the non-parametric Data Envelopment Analysis (DEA) method the authors build and test portfolios in the Russian bond market. Using DEA we perform integral evaluation and rank by optimality (efficiency) outstanding ruble corporate bonds from the perspective of a private investor. Our original algorithm for ...
Added: August 25, 2017
Petrushchenko S., Проблемы управления 2013 № 5 С. 2-11
The paper considers the classical Data Envelopment Analysis (DEA) model which is widely applied to efficiency evaluation in a
great range of economic branches. Domains of applicability of the model are analyzed. The influence of heterogeneity of the evaluated sample on efficiency values, obtained with the use of DEA is studied. The detailed survey of the ...
Added: November 7, 2013
Agasisti T., Shibanova E., Platonova D. et al., International Transactions in Operational Research 2020 Vol. 27 No. 4 P. 1911-1929
This research studies the short-term effects of the Russian Excellence Initiative Project 5–100 on participating universities. To trace the effect, we develop a quasi-experimental methodology. A control group of universities comparable to the Project 5–100 universities at the starting point of the program’s implementation was singled out using propensity score matching. Data envelopment analysis was ...
Added: October 22, 2019
Afanasiev A., Krivonozhko V., Lychev A. et al., , in : 2019 IEEE 21st Conference on Business Informatics (CBI). Vol. 1.: M. : IEEE Computer Society, 2019. P. 57-64.
Data Envelopment Analysis (DEA) models and Free Disposal Hull (FDH) models were proposed almost simultaneously in the scientific literature. In DEA models, the constraints generate a convex set. For this reason, optimization methods and software are widely used for modeling and computations for these models. Non-convexity of production possibility set of FDH models refrained significantly ...
Added: October 19, 2019
Kulakova T., Моисеева М. А., Shulika Y. et al., Псковский регионологический журнал 2023 Т. 19 № 3 С. 158-175
The article is devoted to the analysis of the of non-capital-intensive measures contribution within the framework of the national project “Safe Quality Roads” to the reduction the number of road accident concentration spots in Russian cities with a population of over 1 million people. Based on the spatial analysis, the seasonal nature of changes in ...
Added: September 27, 2023
Yureskul E., Политическая наука 2016 № 4
The article deals with contemporary approaches to state effectiveness research. The author compares the advantages and drawbacks of two key approaches prevailing in the field: the organizational approach, dealing with micro-level research; and the institutional approach, aimed at state-level comparative research. There is a way to combine the advantages of these approaches when using Data ...
Added: October 20, 2016
Teplova T., Sokolova T., Emerging Markets Finance and Trade 2019 Vol. 55 No. 10 P. 2164-2184
We propose an original approach to constructing an index of efficiency of FDI transformation into steady economic and innovation growth. As factors of efficient transformation we consider many institutional indicators. We rank countries on the sample of 31 developed and developing economies. The results of bivariate and multivariate Granger tests show that FDI causes economic ...
Added: November 2, 2018
Zelenskaya E., Вестник Балтийского федерального университета им. И. Канта. Серия: Гуманитарные и общественные науки 2018 № 2 С. 39-51
The article focuses on the issue of cultural organizations performance measurement. The author explains the benefits of applying a non-parametric “Data Envelopment Analysis” that is based on comparison of input and output indicators, to performance measurement of cultural organizations. Using statistical data on Russian federal theatres, the author empirically tests their performance that relates to ...
Added: October 11, 2018
Yureskul E., Akhremenko A. S., Вестник Московского университета. Серия 12: Политические науки 2013 № 3 С. 42-60
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this ...
Added: November 17, 2014
Sokolova T., В кн. : Модернизация и инновационное развитие экономических систем. : М. : Российский университет дружбы народов, 2014. Гл. 2.4. С. 145-164.
The article performs a comparative analysis of the efficiency of G20, BRICS and NIC member countries’ participation in global value chains (GVC) taking into account economic growth, investment activity, global competitiveness and productivity in the period from 2000 to 2009. Efficiency is evaluated by means of the method of data envelopment analysis under constant and ...
Added: December 16, 2014
Kotsemir M. N., / Высшая школа экономики. Series WP BRP "Science, Technology and Innovation". 2013. No. 16/STI/2013.
Available in SSRN: https://ssrn.com/abstract=2304735
The paper reviews the application of the data envelopment analysis (DEA) method for measuring the efficiency of national innovation systems (NIS). The paper firstly visualizes the logic of DEA method and briefly summarizes the key advantages and main limitations of the DEA method. Further, this paper provides a comprehensive review of 11 empirical ...
Added: August 2, 2013