Digital Transformation of Business Model of Russian Generating Companies
The digital transformation of energy market, which is also taking place in Russia, creates a number of challenges for generating companies, which are one of the key players in the industry. In the current conditions, companies need to transform their business model and use new technological solutions to be competitive on the market. The using and applying of new technologies are some kind of competitive advantages for energy companies. The main directions of transformation of generating companies lie in the field of using of renewable energy sources (RES), of development of solutions for distributed generation (since consumers become prosumers) and of solutions for intelligent energy. New financial and demand management technologies allow companies to optimize their own business processes. Digital business transformation is becoming the main source of growth for generating companies.