КРОСС-МОДАЛЬНЫЕ АССОЦИАЦИИ МЕЖДУ ФИЛЬМАМИ С ЭЛЕМЕНТАМИ ТРАГИЧЕСКОГО / КОМИЧЕСКОГО И ТАКТИЛЬНЫМ ВОСПРИЯТИЕМ: ПИЛОТАЖНОЕ ИССЛЕДОВАНИЕ
Cross-modal associations appear when a stimulus from one modality associates with a stimulus from another modality (e.g., when color associates with sound). In the present study we investigated cross-modal correspondences between films and textures. Participants watched fragments of movies with elements of tragedy and comedy. Next, they touched different textures (e.g., silk, marble, velvet) and associated them with the movies. Systematic links were found between films and textures. Films with comic elements were associated with glass pebbles and a slime toy. The study also tested the emotion-mediation hypothesis wherein emotional evaluation mediates cross-modal associations between cinema and textures. It was found that the evaluation of movies and textures on several emotional and semantic scales (e.g., sad, happy, clean, dirty) mediates cross-modal associations.