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Researching Online Museums: Digital Methods to Study Virtual Visitors
Ch. 7. P. 103–128.
Grincheva N.
This chapter focuses on the application of visitor studies methodologies to museums as cultural institutions that incorporate digital media into their cultural programming and social activities. It provides a comprehensive guide to three types of research methods employed by contemporary museums to study online visitors: quantitative, behavioral and qualitative. Illuminating how traditional museum visitor research tools informed emerging digital methods, the chapter describes important procedures of online museum audience studies. Step by step, three sections introduce more sophisticated online methods, which add new dimensions to the understanding of virtual visitors.
Keywords: digital museum
In book
Levenberg l., Neilson T., Rheams D. Palgrave Macmillan, 2018.
Kasatkina A., Этнография 2019 № 1 С. 139–160
The paper continues a series of preliminary notes for the digital catalogue of collections brought by German ethnologist Albert Grubauer in 1911 from ex British North Borneo (now state Sabah, Malaysia) and sold to the MAE in 1914. The author completes the work started by her predecessors in the museum on identification of two objects ...
Added: December 8, 2021
Kasatkina A., Этнографическое обозрение 2020 № 1 С. 34–50
Considering the digital extension of Kunstkamera as a “knowledge space”, I discuss the potential forms of knowledge and sociality that can be produced by digital media in an ethnographical museum and beside it. The Kunstkamera collections and archival documents can be integrated into a digital environment that would represent a museum object in the context ...
Added: December 8, 2021
Aristova U., Rolich A., Staruseva-Persheeva A. et al., , in: Digital Transformation and Global Society: 5th International Conference, DTGS 2020, St. Petersburg, Russia, June 17–19, 2020, Revised Selected Papers.: Springer, 2020. Ch. 1 P. 419–435.
Today art museum is facing the challenge of adapting it’s mechanisms of keeping and presenting the works of art to spectators belonging to the communication society. Therefore, a museum gets more and more engaged in the process of digitalization using such newer technologies as internet of things, virtual reality, artificial intelligence, bid data design etc. ...
Added: March 15, 2021
Grincheva N., L.: Routledge, 2020.
Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy.
Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces. Demonstrating that digital media allow museums to reach far beyond ...
Added: August 6, 2020
Grincheva N., , in: Internet Research Ethics for the Social Age.: NY: Peter Lang, 2017. Ch. 12 P. 187–194.
As a digital museum ethnographer, I would like to devote this chapter to sharing my personal experience in addressing ethical considerations while conducting research on museum visitors’ behavior in online spaces. My research looks at online museums as important sites of cross-cultural communication. These sites project powerful political and cultural messages across borders and engage ...
Added: October 2, 2019
Grincheva N., Museum International 2018 No. 70 (1-2) P. 166–175
This article explores the ‘GuggenTube’ phenomenon, which resulted
from a collaboration between Google and the Solomon R. Guggenheim
Foundation to celebrate the five-year anniversary of the YouTube channel.
A world-recognised museum of modern art, Guggenheim is known
as the first museum franchise network, which comprises a main museum
in New York (1939), and active branches in Venice (1951) and
Bilbao (1997), ...
Added: October 2, 2019
Isayev Y., Кравченко А. В., В кн.: Политика аффекта: музей как пространство публичной истории.: М.: Новое литературное обозрение, 2019. С. 384–395.
Сборник посвящен музею как пространству взаимодействия с прошлым. Современные музеи выполняют традиционную для просвещенческого проекта образовательную функцию, предоставляя возможности для познания того или иного фрагмента прошлого. При этом музеи все больше заботятся о соучастии зрителей, активизируя различные аспекты их опыта. Музеи работают с материальностью, телесностью, изображениями, звуками и запахами, становятся местом для театральных постановок и ...
Added: April 9, 2019
Ganzha A. G., В кн.: Медиатизация культуры : конструирование новых текстов и практик : Материалы Международной научной конференции (Москва, 30 ноября—2 декабря 2018 г.).: М.: Издательский дом "Неолит", 2018. Гл. 6 С. 27–30.
Multimediality, performativity, dramatization and delegation of meaning to the voices with a ready-made system of signifiers has one goal: to represent politically irrational as aesthetically rational, mechanical as historical, heterogeneous as homogeneous, singular as universal. This variant of legitimation of the existing order is based on the mastered format of the trailer and teaser, where ...
Added: November 27, 2018
Opredelenov V. V., В кн.: II Международная конференция «Корпоративные музеи сегодня. К 70-летию атомной отрасли».: Бослен, 2015. С. 132–136.
В современном мире информационных технологий принято говорить о достижениях: демонстрировать высокие показатели, показывать цветные диаграммы, прослеживать динамику поступательного развития. Поэтому на многочисленных IT-форумах чаще всего можно слашть о новых качественных прорывах в информатизации, о глобализации, построении киберпространства и сетевой жизни. Но одновременно с громкими достижениями встает множество вопросов: как их применить в других сферах жизни, ...
Added: February 10, 2016
Zaporozhets O., Lapina-Kratasyuk E., ШАГИ/STEPS. Журнал Школы актуальных гуманитарных исследований. Россия 2015 № 1 С. 232–241
The article presents theoretical and empirical results of the first year of the research project “Media & Technologies in Contemporary City”. These results include the development of an interdisciplinary methodology that combines approaches of new media studies and urban studies (anthropology of digital city); as well as the results of field surveys of urban mobility ...
Added: August 3, 2015