Внедрение принципов маркетинга взаимоотношений в маркетинг территорий как инновационный подход к управлению городами
One of the existing approaches to innovation is the use of existing sources in new ways. Within the framework of this article, the author proposes to use human potential, which is possessed by residents, in the preparation and organization of events aimed at the promotion of cities.
The author points to some common theoretical roots of the new economic sociology and relationships marketing. The author describes many common research interests they have including their focus on relational aspects of the market exchange viewed as ongoing process accompanied by formation of long-lasting ties between exchange partners; active use of the network approach; studying motivation of the market participants; stressing the importance of communication and information exchange.
Thus, in spite of many substantive differences, the proponents of economic sociology and relationship marketing might have many reasons to pay closer attention to what is being done by their neighbors.
The article examines the legal status of the main participants of currency relations: residents and nonresidents, on whom the state currency regulation and control is directed; the article raises an important issue of sings identification and determination of concept currency legal relations in terms of financial and legal science, as well as identifies the legal regimes of currency operations performed by residents and non-residents. The article raises the problematic issue of enforcement in relation to accountability for delays in the repatriation of currency earnings, and gives practical recommendations for balancing the risks involved.
Business Studies practice listening tasks which are based on authentic sources, specially designed for the English state exam of the 4th year Public Administration students.