Сила слабых связей. Горожанин и право на одиночество
Basing on the data of migrant population surplus/decline in Russian cities for the period 1991-2009 the attempt is made to evaluate the impact of the population size of a city as well as the city position in the system of central-peripheral relations on its migration balance. The author also explains the existing migration mobility pattern through hierarchy of cities within a region.
One of the basic principles of successful place marketing and branding is the thoughtful analysis of target groups needs and preferences. Many authors show favour to the city residents as the core target group. The residents may also be segmented into the smaller groups, and in some cases successful strategies are targeted to the needs of this very specific group of citizens. One of such groups – the so-called creative class – became very popular among practitioners as a primary target group for place marketing and branding. The purpose of the paper is to compare creative and non-creative class in terms of their preferences of particular attributes, which describe a city as a whole.