Музей рекламы: изучение международного опыта в рамках студенческого проекта

С. 215–224.

Savelyeva O. O., Afanasyeva O. V.

The article presents the experience and results of the research student project "The experience of creating and operating advertising museums in Russia and abroad". The project was implemented by a group of students of the Higher School of Economics under the training load. The goal of the project, its structure, and some organizational aspects are clarified. The information received in the framework of the project on the availability of museums of advertising in the world, the main parameters of their work is presented. Also within the framework of the project, the principles of creating a virtual museum were considered, and a conclusion was made about the desirability and possibility of creating such a museum for educational purposes. Within the framework of the project, there was also a survey of potential users of the advertising museum, who indicated their priorities, the most important of which is interactivity. The opinions received during the survey of experts were also analyzed.
 

Keywords: история рекламы, the history of advertising, the museum of advertising, the museum of communications, музей рекламы, музей коммуникаций

In book

XXII Международная конференция заведующих кафедрами маркетинга, рекламы, связей с общественностью и смежныхспециальностей. Москва,12-14 апреля 2018 г.

М.: Экон-Информ, 2018.