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Regular version of the site

Book chapter

Идентичность как проект: Условия политического позиционирования личности

С. 80-97.

Civilization development has developed methods of identification for its positioning in society. Each of these methods relied and relies on its own criteria and social guarantees. These methods were the basis for the formation of personality concepts about themselves (identity), goals and development opportunities. The mass information society development has formed the project identification method, which is associated with the operating time of human capital as publicity advantageously. Traditional positioning methods act as the material or the obstacles for positioning and promotion of project.

In book

Edited by: О. Ю. Малинова Вып. 5: Политика идентичности. М.: ИНИОН РАН, 2017.