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Book chapter

Ориентация на рынок как инновационная практика российских НКО: подходы к определению и измерению

This article is devoted to the market orientation as an innovative practice of Russian non-profit organizations. Market orientation is analyzed both as a form of organizational philosophy and culture, and as a set of behavior norms. Approaches to the definition and measurement of market orientation in the non-profit sector in empirical studies are disclosed.