Strategies of Small European Universities: Competitive or Survival
This paper reflects on the outcomes of research activities that intended to explore issues concerning current strategies used by ‘small’ universities of applied sciences in Russia and beyond. The first part of the paper focuses on the complexities of developing and realizing effective strategies in the field of higher education. This discussion raises a variety of issues including universities’ ability to detect and apply the best strategy basing on their achievements and prospects, and the universities’ potential dependency on the national policies, as well as the challenges for those trying to ‘oppose’ the circumstances or the system. Leading on from that, the second part of the paper debates the concept of universities’ freedom in choosing and implementing strategies aiming at their survival or higher competition in the national and international markets.