In this special session of the International Place Branding Conference in Utrecht, we reflected on the shared ideas of place branding and discussed conclusions that are debated among experts in the profession. The dialogue between the participants resulted in a common understanding that will function as the base for further discussions on place branding.
This book is a collection of all papers presented at the conference, with only a few exceptions. The authors have updated them and are responsible for their content and language, as very little editing was undertaken on our side. Some papers are more mature and fit for publication, while others are clearly “work in progress”. It was important for us to present them all here, thus encouraging the authors to work on them in the near future.
The author explores the reasons behind the crisis of single industry towns, possibilities and challenges of public private partnership in such towns, presenting foreign experience of transformation of old industrial territories and giving recommendations aimed at increasing efficiency of public policy concerning single industry towns.